Tuesday, September 19, 2006

Pitching and Dating

What we've learned so far: the goal when pitching to investors the first time is NOT to close the deal right then and there, but to pique interest. In other words, open the doors to a relationship and hope that, as one person put it, the pitch leads to dating (a relationship), which leads to marriage (an investment), which leads to a potential baby (IPO/Sale). Ahh...every woman's dream!

That being said, we're all daters (I hope - MySpace jockeys need NOT apply). When you meet someone for the first time, you spend more time listening, and throwing those "I'm what you want" soundbytes out there. How great you are in 5 words, not 5 hours. That quick, sly smile. Not an explanation of why your smile is so great! You're not dropping a life story complete with educational history and credit scores, in an attempt to secure a second date. So why when people pitch to investors are they coming with the life-history presentation (40+ slides with all kinds of marketing and financial analysis)? The point is to want to date, NOT immediately fall in love. This isn't eHarmony folks, this is HurryDating!! You've got 3 minutes, to make yourself desirable. 3 minutes to get a phone number, and maybe a second date, not a marriage proposal and a prenup (hey, it is 2006). And prudence says an analysis of why you're not the competition is not the case.

"Hey baby you want me. I'm not 6'4" with brown hair (there's that 6 foot minimum), I don't have deep brown eyes, chiseled abs or a Stanford MBA. Actually, I still live at home..but you want me".
Umm...No.

As one person put it:
Pitching for capital is the same as a romantic conquest: you want the investment partner to fall physically, emotionally and intellectually for your company....now....when you want to get a date with the prom queen, you don't just dump everything that there is to know about you and wait for the phone call (amateur pitch).

What you do is pique her interest by being desirable, and then make sure that she sees you in all the right places with all the right people, until her curiosity and vanity forces her to ASK YOU OUT.

That's pitching. It's a continuous process of seduction. It's not easy. And yes, this stuff works.
- Thanks Danny Nerezov
I can't help but wonder...

:::Sex And The City Moment:::

Is pitching to investors nothing more than golddigging with a goal?!

Now Playing: C+C Music Factory - Things That Make You Go Hmmm (a Classic!)

6 comments:

Unknown said...

Yes, yes it is. Glad you realized it. Check out Sean Wise's articles on the subject to get some inside knowledge on what you need to be ready for, what you need to ask, etc.

Anonymous said...

thanks for the post

sure...sometimes I too wonder on what's a boi gotta do to get to 3rd base

I've rounded the topic off at http://www.youngentrepreneur.com/forum/showthread.php?t=10105

hope it's not incomprehensible :-)

Nadiyah said...

Jarrett - hey, we may be slow, but we get there eventually. Hence the blog - so many people start blogging once their business is launched. And so many people start blogging AS a business, but never really launch anything. Few document the process from concept to launch and continue once launched.

So we gotta ask more questions. :)

Nadiyah said...

Danny - checked the YE post. Thanks. I've got more questions for you (you've just opened a can of worms). :)

Anonymous said...

Didn't mean to insinuate you're slow, I love the blog. Brings up lots of interesting points.

Nadiyah said...

Haha...relax Jarrett. We're not that sensitive. :)

I simply meant that some things may have to be repeated, but eventually we'll catch on.