Personiva is a software-technology company co-founded by a pair of former TV directors and producers. Users can insert photos of themselves into customized ads, then post them on their web pages or e-mail them to friends. So if your desire is to star say in the latest Gap Skinny Ad, Personiva can make it happen...maybe. Here’s the downside, you’re not going to get paid, and neither are you getting a penny for forwarding to your friends and placing on your page. What you do get, is the ability to personally advertise for your favorite brands. This might work in the beginning because it’s “new”. In the long run however, if consumers are smart, they’ll ask for some kind of compensation for doing this as soon as the “cool” factor wears off.
Consumer generated content is here to stay and brands and marketer’s are jumping on board. “Our approach is all about the personalization of content, and for us, advertising is content-and entertainment,'' Mr. Sharma, CEO and Co-Founder.
Personalization is where it’s at – see idea # 1 from an earlier post !!!!!
Source: Advertising Age, 9/27
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