This just in from the Man Conference, men want control. According to the Ad Age/Maxim Man Conference held in New York, the answer to marketing to the elusive 18-34 year old male, is giving them control. The rise in user-generated content has marketers believing that this is the way to go.
Here’s what Jeff Bell, VP-interactive entertainment at Microsoft, had to say:"The answer is control," Mr. Bell said during the "Boys and Their Toys" panel. "The more we relinquish control the better. We really need to present male consumers with both the right hardware and software so they can watch the content they want with less-spooky marketing."
For full coverage click here, Ad Age Article
This just confirms YourCall.com can/will work. (see Idea post for background)
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