Over the past year, we have been very busy coming up with business ideas. Below outlines one of the concepts we came up with. It's still in it's infancy due to a lack of funding.
By the way, we have secured the copyright.
Name: YuurCall.com (or some variation)
What is it: Website that allows people to influence mass media (television, movie, music videos etc.,) by posting suggestions and voting on them and by voting on items set up by YourCall. In other words - folks go to the site and view their favorite celebrities or characters. (etc) and suggest ways to alter what will eventually be produced and aired. Winning votes will be produced and aired. Taps into current myspace generation trend of customization and elevates it by extending to include various forms of media and celebrities. Think - being able to choose what Charlize Theron wears to the Oscars. Putting Jessica Alba in a bikini in her next flick instead of sweat suit.
How it works: Yourcall.com will be an online location where different brands give consumers a voice. Currently brands do this, but sporadically and on a small scale, hosted on individual company micro-sites, e.g. consumer generated commercials. A consumer must first have knowledge of the specific promotion and then make a special trip to this particular site. If there was a location that consumers were already frequenting that had these offerings, creating awareness for the new promotion simply becomes a matter of communicating this on the site. This works better than the one off, for the same reason malls work - everything is in one place.
Yourcall.com, will give consumers opportunities to interact with various brands all on one site. They will be given the opportunity to do everything from choose survivor member, to pick Janet Jackson's dress for the grammies. Pick the first radio single for the new John Mayer album. Suggest plots for favorite TV shows, decide on music video theme etc. Majority of decisions will be based on votes. Consumers will be able to make suggestions to brands for things they would like to vote on/see happen as well, in order to do this, consumers must launch a campaign and solicit votes from friends etc., once a certain number of votes have been obtained, the brand will be notified. The site will feature brand specific customized news updates via user mailbox. Each customized profile will only receive messages/special offers from the brands they opt-in to. If brands can co-exist within the mall space, they can also co-exist online within a unified website. Snakes on a blog phenomena is an example of this in action. Consumers came up with movie lines, logos, trailers etc., prior to the movie release. Consumers want a voice, no longer do they want to just sit and observe messages and simply purchase goods. They want to be involved on many levels, Yourcall.com makes it possible.
Above outlines the basic gist. So there you have it. Comments?
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1 comment:
I like it! I think the main challenge will be getting established and popular brands, celebrities, etc. to buy in. If you can secure a couple big "YourCalls" for the launch, it would definitely generate some big buzz! Maybe the first place to look would be reality show series' - have people vote for new challenges on the next season of Fear Factor or some such show.
It sounds really neat - good luck!
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