Friday, September 22, 2006

Business 101: A little inspiration please

Pretty good article. Not sure where it came from, it's from my email archive (Nadiyah, where did you find this - you sent it to me in March - update with source please). Updated with the link.

From an article on Entrepreneuring for Geeks, because there are so many smart people out there that have concepts that may change the way we do things, make things easier or make things more interesting. The point:
  • Losing Sucks: shutting down a company is difficult and NOT fun (especially once you've told family and friends about it, you've quit your "real job" to pursuit a dream) or humbling
  • Building to flip is building to flop: in other words, contrary to popular opinion, starting a business with the goal in mind to sell to one of the major search portals (Yahoo!, Google) is a bad idea. I can hear the groans from the net-preneurs out there, considering this is most of our motivations.
  • Prudence becomes procrastination: Analysis Paralysis. Knowing your customers, market and financial structure is good. BROODING over these details = more time spent doing research and less time spent making your business a reality. We know ALL about this.
  • Momentum Builds on itself. Do something. DO anything. Draw a sketch. Make a concept document. Put up a splash page while you're developing the site. Just DO SOMETHING. We also know a lot about this. Prototypes are a great resource for feedback.
  • If you keep secrets from the market, the market will keep its secrets from you: we call this entrepreneurial paranoia. It happens. We're all afraid that our genius is so amazing that hinting at it to anyone, and :poof: its gone. Umm no. Immediate yes is immediate no. If people immediately jump on and say "yes!", its no good and its probably already being done. New idea.
  • Founders: Three is fine. Two is divine. Having too many founders makes decision-making impossible or dangerous. Groupthink, anyone? Keep it simple. At the same time, come up with a method of reaching decisions. Are unanimous decisions necessary to go forward (hopefully not)? How do founders decide which decisions they don't necessarily agree with BUT will move forward with.
  • Great things are made by people who share a passion not people who have been convinced of something!!! HELLO to all those who want to be an entrepreneur but have no ideas or are trying to buy into someone elses idea. Without passion, you'll go nowhere.
  • Great things start with a great need. If your idea, if it does not solve some sort of problem or need (or make a problem or need easier to accomplish or deal with), it's not going to be attractive. People don't take up new behaviors unless its solving something or contributing to something else. Better to start business ideas with a problem identified and a need solved than a concept with no real applications.
Want the full article? [Click here]
Now playing: Bob Marley " No Woman, No Cry"

2 comments:

Nadiyah said...

You're asking me for a source for something that I sent you back in March?! Girl, you should know better... out of sight, out of mind HAHA.

Sherna said...

Nice edit!