"Honey, don't forget to pick up Jessica at seven".
"Jason, call grandma at 4 pm at 555-1212" (Jason, Grandma is NOT going to answer that number).
"Grocery list: Eggs, Milk, 4 bottles of Charles Shaw Merlot for Jenny's engagement gift and Dish Soap."
With built in LED flashlights, and convienent enough to hang on a key chain, the daytime info-mercial product sweeping the nation, My Little Reminder is sure to solve all of our "ooops, I forgot" needs.
EXCEPT that it requires that one remember the reminder.
When going shopping and forgetting items at home, is the problem that you forgot to include something on the shopping list and realized it when you got home?! Or that you left the shopping list, on the counter?? Did you forget to pick up Jessica because you didn't have a reminder or because you didn't write a reminder at all?
I get the problem they're trying to solve - except most people are forgetful NOT because they didn't have a reminder. The problem is we leave our reminders at home, or we hit the "snooze" or "ignore" button ONE too many times.
:sigh: Nice try anyway.
Friday, September 29, 2006
Rant: IDEA ADD
I know what I'm experiencing is NOTHING new. Its funny how the entrepreneur bug hits and then all of a sudden, everywhere you look there's an opportunity. "Hmm...I have a hole in my sock and so does a lot of other people, and I've got a solution. TO MARKET. NOW".
It's something my partner and I have been struggling with for three years now (oh, that's so sad to admit) [sherna: it's been three years already?? - nadiyah: crazy isn't it?]. Ideas, one after another. We finally find something we like - we decide to go for it, we start making strides and then we get scared (or inspired by something else). We let our original idea fizzle. We go back to our cubicle-farm jobs that we whine about. (sherna: lol @ cubicle farm job - i love you) And then one of us gets inspired, three months later - and the cycle continues. And Continues.
[sherna: she's a little irritated with me - i did this. nadiyah - yea, you did this HAHA, but you're not the only one who's had doubts]
And you know its bad when you talk to your support group and you find yourself having this conversation, over and over again:
EGirls: Hey, this is what we're doing.
Friend: Cool.
:pause:
Friend: But what happened to ____________ (the idea you were SOLD on 3-6 months ago)??
EGirls: (Ohh yea, what about that?) umm...We scrapped it.
Friend: uhh, Ok.
:friend and EGirl shrug:
How do you make it stop?
You do you stop the wheels from turning? Or how do you at least get the wheels to turn in the same direction? Finding new ideas aren't the problem. Rumor has it Richard Branson has a book he keeps with him at all times that he jots down new ideas in so he can capture them, for future reference, without letting them paralyze his current endeavours.
My Take: New ideas aren't the problem. The pressure to have "everything thought out" and "the perfect idea" is the problem. You become so absorbed in something and its many possible extensions (that you have to rule out for immediate deployment for practicality's sake) that you almost come to the other end of the spectrum - thinking "its too much". Its too much for a first business. Or its too much to accomplish all at once. Or its simply "too much".
How do you make it stop? (sherna: MAKE IT STOP!!)
How do you buckle down and say this is it, and go do while managing to STAY THE COURSE!?
(Sherna: How do you stay the course folks - help!!!)
Nadi - we're staying the course, ES it is!
Now Playing: Fiona Apple - Sleep to Dream
It's something my partner and I have been struggling with for three years now (oh, that's so sad to admit) [sherna: it's been three years already?? - nadiyah: crazy isn't it?]. Ideas, one after another. We finally find something we like - we decide to go for it, we start making strides and then we get scared (or inspired by something else). We let our original idea fizzle. We go back to our cubicle-farm jobs that we whine about. (sherna: lol @ cubicle farm job - i love you) And then one of us gets inspired, three months later - and the cycle continues. And Continues.
[sherna: she's a little irritated with me - i did this. nadiyah - yea, you did this HAHA, but you're not the only one who's had doubts]
And you know its bad when you talk to your support group and you find yourself having this conversation, over and over again:
EGirls: Hey, this is what we're doing.
Friend: Cool.
:pause:
Friend: But what happened to ____________ (the idea you were SOLD on 3-6 months ago)??
EGirls: (Ohh yea, what about that?) umm...We scrapped it.
Friend: uhh, Ok.
:friend and EGirl shrug:
How do you make it stop?
You do you stop the wheels from turning? Or how do you at least get the wheels to turn in the same direction? Finding new ideas aren't the problem. Rumor has it Richard Branson has a book he keeps with him at all times that he jots down new ideas in so he can capture them, for future reference, without letting them paralyze his current endeavours.
My Take: New ideas aren't the problem. The pressure to have "everything thought out" and "the perfect idea" is the problem. You become so absorbed in something and its many possible extensions (that you have to rule out for immediate deployment for practicality's sake) that you almost come to the other end of the spectrum - thinking "its too much". Its too much for a first business. Or its too much to accomplish all at once. Or its simply "too much".
How do you make it stop? (sherna: MAKE IT STOP!!)
How do you buckle down and say this is it, and go do while managing to STAY THE COURSE!?
(Sherna: How do you stay the course folks - help!!!)
Nadi - we're staying the course, ES it is!
Now Playing: Fiona Apple - Sleep to Dream
Opportunity: BUZZ For Your Start-Up
First Off: If you didn't know, and you're in the Silicon Valley area and trying to start a business (or trying to meet men who start businesses...haha), join the Silicon Valley Association for Start-up Entrepreneurs. And even if you're not in Northern California...join anyway. It's worth it.
Who: Silicon Valley Association for Start-Up Entrepreneurs
What: Launch! Silicon Valley. An event designed to help business who have, or right about to launch, to generate buzz, excite customers, recruit talent and unearth partners. NOT intended to help raise funds/capital (this is not a pitchfest! It's a buzzfest).
When: November 8
And, October 15th marks the last day for companies to be nominated to attend Launch!SiliconValley - an event put on by the SVASE (Silicon Valley Association for Start-Up Entrepreneurs). To nominate a company, submit an "executive summary" (or version of one) to launchsv@svase.org
Where: Microsoft Campus, Redmond Washington
Why: Because you're a new business. Because you want to generate buzz (which generates $$$). Because you want to wow people with your creativity, ingenuity and new business product. And because you want to walk around and scope the competition of recently launched web companies.
For more information: [click here]
Now Playing: Kruder and Dorfmeister - Bass and Several Cars
Who: Silicon Valley Association for Start-Up Entrepreneurs
What: Launch! Silicon Valley. An event designed to help business who have, or right about to launch, to generate buzz, excite customers, recruit talent and unearth partners. NOT intended to help raise funds/capital (this is not a pitchfest! It's a buzzfest).
When: November 8
And, October 15th marks the last day for companies to be nominated to attend Launch!SiliconValley - an event put on by the SVASE (Silicon Valley Association for Start-Up Entrepreneurs). To nominate a company, submit an "executive summary" (or version of one) to launchsv@svase.org
Where: Microsoft Campus, Redmond Washington
Why: Because you're a new business. Because you want to generate buzz (which generates $$$). Because you want to wow people with your creativity, ingenuity and new business product. And because you want to walk around and scope the competition of recently launched web companies.
For more information: [click here]
Now Playing: Kruder and Dorfmeister - Bass and Several Cars
Answer your phone using your watch - Sony teams with Fossil
The latest in phone accessories is apparently the blue tooth watch. The combination of watch and blue tooth is not new, however, the Erickson/Fossil watch, the new MBW-100, is being touted as the most “stylish” to date. As if we aren’t attached to our phones enough as it is, now in addition to ultra trendy ear pieces, you can screen, reject and answer calls right from your watch (yes, it features a caller ID screen). Complete with vibrate alert, there will be no more excuses about why you missed a call. I’m not sure what the intended target is here, but I don’t see too many men switching out their Rolexes to sport the Sony Ericson/Fossil, not for long at least. Note to Fossil: you might want to add some bling! Over the years, watches have become a status symbol for men, much like cars. A word of caution to men that might be considering this, women pay close attention to the type of watch a guy is wearing. Not saying we are gold diggers, but having a blue tooth watch...i dunno...might put you in the techy, nerdy category. Not that, that's not cool, but let's not go overboard. From what i've seen, collecting watches seems to be common among many men, we will see how many of them forego fashion for function. Question - do these come “in cute and pink” or is the only style “testosterone" - can the girls get in on this?
By the way, I’m not sure when this will make it's way to the US market…stay tuned for updates!
Now playing: 007 Bond Theme (didn't James have one of these)
Non-sequitur - The going rate for 10 days in space is 20 million dollars - Yowser!
For more information, read the article.
By the way, I’m not sure when this will make it's way to the US market…stay tuned for updates!
Now playing: 007 Bond Theme (didn't James have one of these)
Non-sequitur - The going rate for 10 days in space is 20 million dollars - Yowser!
For more information, read the article.
Thursday, September 28, 2006
MySpace Mobile: Are your Ready?!
If you're not, don't worry. Most people aren't either.
But never fear, Helio is here.
Helio, a cell phone manufacturer and apparent service provider is changing that, providing two cell phones (and compatible service offerings) ready to satisfy all your Web 2.0 ne
eds. The Kick-Flip, pictured in white, ($200) and the Hero, pictured in black, ($225). Both boasting features such as:
Rumor has it, the CEO Sky David is also a Tom-Cruise level Scientologist. Why that has come up in 3 or 4 of the articles I've read about the Helio, I don't know.
For more pictures [Click Here]
Now Playing: Sheryl Crow - My Favorite Mistake
But never fear, Helio is here.
Helio, a cell phone manufacturer and apparent service provider is changing that, providing two cell phones (and compatible service offerings) ready to satisfy all your Web 2.0 ne
eds. The Kick-Flip, pictured in white, ($200) and the Hero, pictured in black, ($225). Both boasting features such as:- Camera
- Video + Music
- 3G (network abilities)
- Internet (Yahoo! equipt...smart Yahoo! Very Smart)
- Games
- MySpace Mobile
Rumor has it, the CEO Sky David is also a Tom-Cruise level Scientologist. Why that has come up in 3 or 4 of the articles I've read about the Helio, I don't know.
For more pictures [Click Here]
Now Playing: Sheryl Crow - My Favorite Mistake
B-School vs Starting a Business
You've got a business idea. It's somewhat viable, or so you think. You're getting anxious, you’re bored with the everyday that work brings. You are realizing that school might buy you some time, which do you pursue. The MBA or the Business?
So the question becomes: which is a better use of time – gaining additional knowledge about the business world or jumping right in and starting the damn thing? I don't know.
But what I do "know" is:
So the question becomes: which is a better use of time – gaining additional knowledge about the business world or jumping right in and starting the damn thing? I don't know.
But what I do "know" is:
- Cost: MBA’s are at approximately 60-100K today, this is a significant amount of money. Depending on the type of business you have in mind, this amount might be good to start.
- Utilize those around you. Old Professors. Graduate (MBA) students, find a mentor!!
- What do you know: Evaluate what you know. How does what you know and the business you are considering correlate. Do you know enough about business to be in business?
- Are you ready: What are you ready for? Are you ready for books and study? Or are you ready for the blood and sweat it takes to start and maintain a business – are you up for the challenge and are you cut out for it? Be honest in these answers, businesses aren’t easy and they aren’t for everyone
- Consider others that have succeeded: We've all heard the Bill Gates, Michael Dell, Steve Jobs' stories about how they realized college wasn't the place for them. Do you possess these same qualities? Do you need further development?
- What are your friends good at: Know the skill sets of some of your friends. Guaranteed there are some web design wizards, database doctors, lawyers and graphics gurus you could tap for free or cheap that can help you get where you need to be.
The point? Some view an MBA as a waste of valuable time and resources. But also understand that a lot of "learning" does take place there and it also allows for personal growth. MBA’s can also be good for networking – no this isn’t a solid reason on it’s own to go, but should be considered. You are surrounded by similar minded people (smart, I hope) people that might be able to help you further define the business path you want to take. Food for thought: the google guys dropped out of college to launch what today has earned them billions, nonetheless, they did go back for their MBA. Hmmm.
Now playing: Life is a highway, Rascal Flatts
Personiva: Star in your own AD?
Personiva is a software-technology company co-founded by a pair of former TV directors and producers. Users can insert photos of themselves into customized ads, then post them on their web pages or e-mail them to friends. So if your desire is to star say in the latest Gap Skinny Ad, Personiva can make it happen...maybe. Here’s the downside, you’re not going to get paid, and neither are you getting a penny for forwarding to your friends and placing on your page. What you do get, is the ability to personally advertise for your favorite brands. This might work in the beginning because it’s “new”. In the long run however, if consumers are smart, they’ll ask for some kind of compensation for doing this as soon as the “cool” factor wears off.
Consumer generated content is here to stay and brands and marketer’s are jumping on board. “Our approach is all about the personalization of content, and for us, advertising is content-and entertainment,'' Mr. Sharma, CEO and Co-Founder.
Personalization is where it’s at – see idea # 1 from an earlier post !!!!!
Source: Advertising Age, 9/27
Now Playing:
3 More Days, Ray Lamonte (exactly who is this French guy?)
Consumer generated content is here to stay and brands and marketer’s are jumping on board. “Our approach is all about the personalization of content, and for us, advertising is content-and entertainment,'' Mr. Sharma, CEO and Co-Founder.
Personalization is where it’s at – see idea # 1 from an earlier post !!!!!
Source: Advertising Age, 9/27
Now Playing:
3 More Days, Ray Lamonte (exactly who is this French guy?)
Women work harder at Sex And Business!??!?!
A recent article in 20/20 covered the topic of women and sex, specifically, the fact we work harder to orgasm. According to the article, "women need a context in which to be sexual...she has to feel good about the situation, even about the surroundings, in order to let go and really enjoy the scenario". Men on the other hand, aren't so picky, says sex therapist Laura Berman. "It's just the way they're wired. Men are much more goal-oriented. And so they try to heat things up way too quickly". I agree with all, except, i think women are just as goal-oriented as men when it comes to sex - especially career women. When we decide to get hot and bothered, rest assured, we have the same goals in mind as the male. However, unfortunately for us, it appears our genetic make up deams that we need a little more to get to the golden gate. After reading this article, i immediately thought to myself, damn, this is the same as women in business - we work harder for the same end result. That's horrible! If we are being honest, we'll admit, it's a man's world. This isn't to say that i don't believe that women aren't capable of getting top positions, and succeeding, all i am saying is that we have to be smarter and tougher in order to make it happen. I don't think much can be done about us having to work harder to orgasm, i think that's just the hand we were dealt (sad, i know). However, maybe, just maybe, one day we won't have to be as bad ass, take no prisoners, you know i'm the "man" for the job, to rise to the top in business.
For more information, read the article.
Now playing:
Bitch, Meridith Brooks
For more information, read the article.
Now playing:
Bitch, Meridith Brooks
I'm a bitch, I'm a tease
I'm a goddess on my knees
When you hurt, when you suffer
I'm your angel undercover
I've been numb, I'm revived
Can't say I'm not alive
You know I wouldn't want it any other way
Wednesday, September 27, 2006
Forbes Career Advice: Star in your own reality show (yes, seriously)
Tips to Star In Your Own Reality Show (courtesy Forbes Online)
Nadi, here's the answer, we are on our way to the beach house ---LOL
Choose the right show
Some of these reality shows may do more harm then good to your career, so research the one that aligns with your values and personality. "Getting on any show and thinking that it will help your business won't work," said Sara Blakely, founder of the pantyhose company Spanx and participant in The Rebel Billionaire
Be patient
When there's a mass call for reality show participants, hundreds upon hundreds of people show up. Be prepared to get there early and stay late. It might be a good idea to bring a portable chair
Be yourself
Reality show alumni advise prospective participants against doing outlandish stunts for their audition tape and interview. The interviewers are experts--they'll see through you. Also, they want you to be yourself since that's what they'll get once you're on TV.
Take time off
You're going to have to take time off for the interview process--some shows require you interview for about ten days--and the actual show if you get on. Remember, it's an investment and good things can come from the publicity.
Get physical
Often these shows have a physical element to them, which means the interview will too. Don't be scared to break a sweat--chances are they'll test your heart rate and give you a stress test.
GOOD LUCK!!
Incase you are wondering, NO, this wasn't a special LA edition. Ah, gotto love those guys at Forbes!
Now playing:
Money Money Money MONEY, Apprentice Theme
Chances of being on the Apprentice - unknown
Chances of hitting the jackpot in Vegas - better than chances of being on the Apprentice
For more information, read the article.
Kudos: www.jumpcut.com
Yahoo! has just announced it's purchase (for an undisclosed sum) of the online video editing website, JumpCut.
JumpCut was started by Mike Folgner, a Standford MBA school student launched in in April, after writing a business plan in November and securing $1MM in seed funding. His approach: secure partnerships with major networks and corporations, which included Fox Atomic and Warner Independent Pictures and on his way to securing partnerships with Blogger (Google product), eBay and TypePad.
Congrats!!! I wonder what's next for Mr. Folgner. The entrepreneur bug rarely bites once. :)
For more information, read the article.
JumpCut was started by Mike Folgner, a Standford MBA school student launched in in April, after writing a business plan in November and securing $1MM in seed funding. His approach: secure partnerships with major networks and corporations, which included Fox Atomic and Warner Independent Pictures and on his way to securing partnerships with Blogger (Google product), eBay and TypePad.
Congrats!!! I wonder what's next for Mr. Folgner. The entrepreneur bug rarely bites once. :)
For more information, read the article.
Tuesday, September 26, 2006
Ladies...Surrender Your Men...
:sigh: Not again!
Come November 19th, ladies, prepare to be temporarily replaced (by a hunk of computing power) as the fellas go "weeee" over the debut of Nintendo Wii - Nintendo's (Texas Instrument) answer to the gaming revolution. Their first full fledged release since Game Cube, Wii is causing some serious buzz with it's $250 price point (significantly less than the debut prices of both PSP, PS2 and Microsoft's XBox 360) and remote controlled capabilities. Supposedly, Wii will be able to recognize and repeat actual hand/arm movements (such as swings, punches and sword fights) while holding a little remote control thingy (see the picture below).
While some aren't sure of its significance or its future successes, the effects are sure to be short lived, once they, meaning the boys, realize that Wii:
Now Playing: Donna Summer - I Will Survive (jokes)
Come November 19th, ladies, prepare to be temporarily replaced (by a hunk of computing power) as the fellas go "weeee" over the debut of Nintendo Wii - Nintendo's (Texas Instrument) answer to the gaming revolution. Their first full fledged release since Game Cube, Wii is causing some serious buzz with it's $250 price point (significantly less than the debut prices of both PSP, PS2 and Microsoft's XBox 360) and remote controlled capabilities. Supposedly, Wii will be able to recognize and repeat actual hand/arm movements (such as swings, punches and sword fights) while holding a little remote control thingy (see the picture below).
While some aren't sure of its significance or its future successes, the effects are sure to be short lived, once they, meaning the boys, realize that Wii:
- Can't cook (haha...some of us can't either)
- Doesn't umm, provide "physical pleasure" - and to any ladies whose men claim the contrary, run! Immediately!
- Doesn't look so hot wearing nothing but Jimmy Choo's (shoes) and a smile. :)
The Sony PS3's release is also on the horizon. Sadly, this beast doesn't have to cook, neither does it require cleavage to win over the men. However, given all the recent set backs (yippee) not all of us will have to compete for the attention of our men this fall...
Note to industry game makers: how about not releasing new consoles during holidays - us women would appreciate some time with our men.
Now Playing: Donna Summer - I Will Survive (jokes)
Re-Thinking the Business Card
You've just finished that amazing power lunch (or power golf, or power whatever) with someone who could potentially be useful to you and your business, in the near (or distant) future. The conversation is about to close - (s)he's returning back to the office to close deals and do things that the powerful-people-we-want-to-schmooze-with do. You're going back to your cubicle farm job (or no job at all).
It's that time to drop the beginning of your lasting impression - or what could at least to an exchange of some emails, and potentially another power lunch/golf/whatever. Shake hands, hand over the business card. Promise to keep in touch, blah blah blah.
The hard part of networking is making that first move. Knowing how to keep the lines of communication open, without seeming annoying (I think Destiny's Child referred to this as a "bug-a-boo"). Guy Kawasaki, in his Art of The Schmooze mentions things like:
To see more, [Click Here].
Is it worth the money (design costs, printing costs etc)? It probably depends on the industry and the frequency with which you hand out these bad boys.... but you have to admit, they are memorable.
And after all is said and done, isn't that the goal in the first place?!
Now Playing: Nothing...why am I still awake (even though it is only 11:30PM).
It's that time to drop the beginning of your lasting impression - or what could at least to an exchange of some emails, and potentially another power lunch/golf/whatever. Shake hands, hand over the business card. Promise to keep in touch, blah blah blah.
The hard part of networking is making that first move. Knowing how to keep the lines of communication open, without seeming annoying (I think Destiny's Child referred to this as a "bug-a-boo"). Guy Kawasaki, in his Art of The Schmooze mentions things like:
- Understanding the goal (what are you trying to accomplish anyway)
- Knowing when to shut up (there's a reason why you are trying to keep in touch with him/her and not the other way around)
- Leave the canned email for people you plan to can. Do something in your follow up to show that you want to actually continue a meaningful relationship. And remember, canned emails get canned responses. "You are such an inspiration to me and my partner" is going to get a response like "that's why I'm rich and you're...not" (joking).
Blah Blah Blah (read the article, Guy's got the experience and the successes to back it up, we're just paraphrasing it).
To see more, [Click Here].
Is it worth the money (design costs, printing costs etc)? It probably depends on the industry and the frequency with which you hand out these bad boys.... but you have to admit, they are memorable.
And after all is said and done, isn't that the goal in the first place?!
Now Playing: Nothing...why am I still awake (even though it is only 11:30PM).
Idea # 3: Coke "Drink to Dreams" Worldwide Campaign
Marketing today is a little plain, big companies are “playing it safe” and focus grouping their ideas to death. Text to win is the latest in “new marketing” and we all know how much that gives a rush. That said, we’ve come up with an idea to spice things up.
Concept:
The “CokeExposure™/Drink to Dreams” Campaign takes place in two parts. 1st - America must enter. To do this, send in coke UPC along with video/CD demo.
2nd: 3 are selected. We then launch the “reverse record deal” campaign – CokeExposure™ – each contestant will have their own can, water bottle, whatever - they will be plastered all over Coco-Cola products (massive exposure). They will also be featured in their own music video TV spots. America will then “drink to dreams”(to show their support they purchase the products that correspond with the artist they like.) Consumers will be encouraged to drink to show support, call local radio stations to get these artists on the radio, those that work at labels will be encouraged to introduce their bosses to the artists, promoters can call to request them in concert – etc., CokeExposure™ will get America involved in every aspect of breaking an artist – thus, making dreams reality as we define/create the next CokeExposure™ Artist.
Why it works:
America is filled with dreamers and easily converted dreamers – why not capitalize on this. Traditionally brands spend millions on already established artists, why not “break your own” and reap the reward of the stronger association.
Concept:
The “CokeExposure™/Drink to Dreams” Campaign takes place in two parts. 1st - America must enter. To do this, send in coke UPC along with video/CD demo.
2nd: 3 are selected. We then launch the “reverse record deal” campaign – CokeExposure™ – each contestant will have their own can, water bottle, whatever - they will be plastered all over Coco-Cola products (massive exposure). They will also be featured in their own music video TV spots. America will then “drink to dreams”(to show their support they purchase the products that correspond with the artist they like.) Consumers will be encouraged to drink to show support, call local radio stations to get these artists on the radio, those that work at labels will be encouraged to introduce their bosses to the artists, promoters can call to request them in concert – etc., CokeExposure™ will get America involved in every aspect of breaking an artist – thus, making dreams reality as we define/create the next CokeExposure™ Artist.
Why it works:
America is filled with dreamers and easily converted dreamers – why not capitalize on this. Traditionally brands spend millions on already established artists, why not “break your own” and reap the reward of the stronger association.
Monday, September 25, 2006
IDEA # 2: BeamARing
Beam A Ring: RingTone Beamer (Yes, we obtained the copyright for the concept)
On another board a poster asked folks to fill out an online survey helping him/her further understand the needs of the target market and to get feedback in general. SurveyMonkey is a great tool for this sort of thing - yea the surveys are a little bland but they serve the purpose and they don't require knowing any HTML/Dreamweaver/XHTML stuff.
Ok, on to the goods (the idea). Warning - this is raw and NOT well thought out but a viable concept, especially with the growing "tween" set. And remember, they've managed to promote MySpace to stratospheric success.
Name: BeamARing or MixARing (working title)
Concept: Online service that allows users to create custom ringtones based on what is currently contained in their digital music player.
Details: BeamARing would be a web based application that once the player is installed would connect to a person's iTunes (or alternative digital music player) and allow users to selet songs currently on their computer, edit them (basic edits - like more bass, less bass, instrumental, and splicing ), and then send the edited song to their cell phone via a text message. So basically, I would go to www.beamaring.com and download the little player thing. It would go through and sift my iTunes and put it into a web browser (just the visual list, not the actual contents of the player - to lessen server space requirements). I could pick my favorite song, and it would upload the file to a temporary place in this web application. I could then chop it up and add bass and remove the instrumentals - so I could upload Michael Jackson's Thriller. And if the contracts are right, I can put Michael Jackson's voice saying "hey, pick up the phone" and then my spliced up Thriller comes on (the part with Vincent Price's voice at the end). Once I'm done playing with my new ring tone that I've just created, I can enter my cell phone number and have my new ring tone texted to me.
I can then save my ringtone to my profile and share it with my "network" of friends. Imagine being able to CREATE the ringtone that will identify me when I call my phones. No more having your ringtone be the theme song to NightRider or Paris Hilton's "Stars are Blind".
We've thought of some extensions, but you've got to email or comment for the extensions (muahaha! driving page visits). Could be big with the "tweeny" set. And adults are split on the "music ringtones" idea - some thing its cool, others don't. Capture the hearts of those who dig the idea of "jiggy" ringtones.
Now Playing: The Pharcyde - Other Fish (Bizarre Ride II)
On another board a poster asked folks to fill out an online survey helping him/her further understand the needs of the target market and to get feedback in general. SurveyMonkey is a great tool for this sort of thing - yea the surveys are a little bland but they serve the purpose and they don't require knowing any HTML/Dreamweaver/XHTML stuff.
Ok, on to the goods (the idea). Warning - this is raw and NOT well thought out but a viable concept, especially with the growing "tween" set. And remember, they've managed to promote MySpace to stratospheric success.
Name: BeamARing or MixARing (working title)
Concept: Online service that allows users to create custom ringtones based on what is currently contained in their digital music player.
Details: BeamARing would be a web based application that once the player is installed would connect to a person's iTunes (or alternative digital music player) and allow users to selet songs currently on their computer, edit them (basic edits - like more bass, less bass, instrumental, and splicing ), and then send the edited song to their cell phone via a text message. So basically, I would go to www.beamaring.com and download the little player thing. It would go through and sift my iTunes and put it into a web browser (just the visual list, not the actual contents of the player - to lessen server space requirements). I could pick my favorite song, and it would upload the file to a temporary place in this web application. I could then chop it up and add bass and remove the instrumentals - so I could upload Michael Jackson's Thriller. And if the contracts are right, I can put Michael Jackson's voice saying "hey, pick up the phone" and then my spliced up Thriller comes on (the part with Vincent Price's voice at the end). Once I'm done playing with my new ring tone that I've just created, I can enter my cell phone number and have my new ring tone texted to me.
I can then save my ringtone to my profile and share it with my "network" of friends. Imagine being able to CREATE the ringtone that will identify me when I call my phones. No more having your ringtone be the theme song to NightRider or Paris Hilton's "Stars are Blind".
We've thought of some extensions, but you've got to email or comment for the extensions (muahaha! driving page visits). Could be big with the "tweeny" set. And adults are split on the "music ringtones" idea - some thing its cool, others don't. Capture the hearts of those who dig the idea of "jiggy" ringtones.
Why it works: BeamARing gives the user their own ringtone studio and the ability to easily create, share and show-off custom tones. Djing/mixing music is something that captures the attention of boys early on and usually stays with them into adulthood - hence the number of wannabe producers. Girls will be on board because it gives them an outlet to be creative and express themselves.
Advantages: No USB Mini cables or other sync cables that cell phone service providers are too cheap to give you in the box that comes with the phone. No need to buy the cell phone software like Motorola Phone Tools (cuz you know Phone Tools isn't free) or the sucky software that comes with LG phones. More bang for your iTunes buck!
Disadvantages: Umm, the programming. And potential legal issues associated with splicing up copyrighted music, although I don't see a problem because its based on what is contained on one's music player, which assumes that it was legally purchased. Question: what type (s) of usage does your itunes purchase grant license for?
For more details, leave a comment. We can provide more information on extensions we've thought up and ways to increase secondary sources of income (click through rates).
Now Playing: The Pharcyde - Other Fish (Bizarre Ride II)
Business Babies - Over-sensitive Entrepreneurs
Business ideas are like children. We created them (although creating a business is a lot less fun - did I just say that?). We nurture them. We protect them. We grow them. And then we kick 'em out at age 18 and hope they return the 18 years of service (joking).
Seriously, business ideas are very personal. It's something you've mulled over, changed, edited, updated, forumlated and re-formulated again. So when you discuss your plans and someone comes back with some criticism or comments that were not anticipated its hard not to get frustrated and say "you just don't get it" even though thats what you're thinking.
A few things:
But do let it continue the process of changing and growing with your concept. I know it sounds corny, but seriously - the second you say "this is it, we've got the perfect idea" is the second you've just doomed your business to fail. It can NEVER be perfect. People change to quickly for it to be perfect. And the idea that you've the perfect concept leads to complacency, which means the competition will eat you for lunch (and won't need to buy you out to do so)!
...and they say women are emotional?! Pssssht. :)
Seriously, business ideas are very personal. It's something you've mulled over, changed, edited, updated, forumlated and re-formulated again. So when you discuss your plans and someone comes back with some criticism or comments that were not anticipated its hard not to get frustrated and say "you just don't get it" even though thats what you're thinking.
A few things:
- Someone who doesn't get your idea based on your description is probably predicting the future response you'll get from vc's, angels, friends and family members. It doesn't necessarily mean your idea is bad. It does, however, mean that you need to work on your description or pitching of that idea. Save yourself some embarrassment. Before you scrap the concept and start a new, take a step back and look at how you articulate your idea. Maybe that's the only tweaking that's necessary.
- Criticism isn't bad. It forces you to rethink your concept, add new features to further differentiate from the competition or scrap it and start anew. I had a friend consistently tell me, when I told her our newest idea that "isn't that just like MySpace" and I would get frustrated and be like "noooo! It's not MySpace at ALL". Until I realized that what was causing the confusion was not the idea itself, but some of the words I was using to articulate what we were doing (which further speaks to the power of MySpace).
- Competition isn't bad. I know we've been saying this routinely in a couple of posts - partially because we believe it and partially because we're trying to remind ourselves. It isn't. It means that you're idea has viability. That folks will actually find it useful. And that there is TONS of room for improvement. Just because Company X is in the same space does not mean that your target market has taken a hit in any way, or that there isn't room for 2 or even 3 in the same arena (hello MySpace, Friendster, FaceBook, Bebo, Xanga). All it means is you need to further adjust your approach, your brand, your differentiation strategy and your goals.
But do let it continue the process of changing and growing with your concept. I know it sounds corny, but seriously - the second you say "this is it, we've got the perfect idea" is the second you've just doomed your business to fail. It can NEVER be perfect. People change to quickly for it to be perfect. And the idea that you've the perfect concept leads to complacency, which means the competition will eat you for lunch (and won't need to buy you out to do so)!
...and they say women are emotional?! Pssssht. :)
MTV's latest aquisition, Guitar Hero, we can't all be Rock Star's, but we can fake it
MTV announced recently that they are acquiring developer Harmonix Music Systems, makers of the hit game Guitar Hero, in a deal worth $175 million.
Guitar Hero is the first real hit for Harmonix. The game was published last year by RedOctane, a company that was itself recently gobbled up by Activision. Guitar Hero gives players – mostly men I think, the opportunity to be “rock stars”. The first time I was introduced to the game was when a male friend of mine invited me back to his apartment to play. "Ever heard of Guitar Hero" he said, to which I replied, "no", this was followed by, “you gotto come check it out”. I must admit, cheesy as it all was, I was curious after hearing him describe it. The game utilizes a guitar instead of a controller and players get to literally “rock out”. Game mechanics are similar to Dance Dance Revolution, you use the guitar to follow the combinations as they come at you fast and furious. Not only did my “rocker” try to impress me with his guitar skills, he also got up close and personal by showing me how to play as well. Ah, dating in 2006, thanks to Guitar Hero, the rock star in the “rest” of us can be released and each of us can have our very own "Rock Star".
Tip: Guys, if you are really trying to impress a girl, play with a friend that's not so good. What? You thought i was going to say don't try this huh ... (smile)
Now playing:
Now playing:
Rape Me, Nirvana
Latest in Marketing - Cocaine, Flying Cars, Bad Breath?
Cocaine Now Available in Stores – the latest energy drink,Cocaine, boasts that it has 350% the energy of the bull. Are they trying to kill us! It promises the euphoria of drugs — but legally. Great, but, one of the allures of drugs, is the fact that they are illegal. Apparently, this Las Vegas based beverage company, is targeting the twenty something year old male by being "street" cool – who still thinks Cocaine is cool??
Crest New Mobile Message Campaign – Do I have bad breath?
"We want to make sure we connect with them where they are really thinking about fresh breath and reach them in places where it makes sense," said Kevin Buss, Crest interactive marketing manager. It makes sense to reach us when you can help us, don't reach me while i'm out and about, now all you've done is got me all self-conscious about the fact i might have bad breath...Come on Crest!
Players text the message "IQ" or "Extreme" to the short code 27378 to receive a series of questions based around dating scenarios and written by Samantha Daniels, a relationship expert and author of Matchbook: The Diary of a Modern Day Matchmaker.
For example, one question asks: Tonight is destined to be special, what do you wear? How lame can you get?
"You can see people sitting around the bar participating, taking the quiz and having a laugh," said Carsten Boers, president of Flytxt.. Which bars are these?? Not the bars I go to, we will not be answering Seventeen Magazine type, do you find me irresistible questions. Ha!
GM sneaking ads on social networking sites - (Nice)
In their latest effort to reach the Youtube,Myspace gen, GM has planted a few ads that feature flying cars on various social networks. GM's hope is that consumer's discover the ads on their own and share them with friends. Yes GM, use us, let us market for you, for free - i love it!
Crest New Mobile Message Campaign – Do I have bad breath?
"We want to make sure we connect with them where they are really thinking about fresh breath and reach them in places where it makes sense," said Kevin Buss, Crest interactive marketing manager. It makes sense to reach us when you can help us, don't reach me while i'm out and about, now all you've done is got me all self-conscious about the fact i might have bad breath...Come on Crest!
Players text the message "IQ" or "Extreme" to the short code 27378 to receive a series of questions based around dating scenarios and written by Samantha Daniels, a relationship expert and author of Matchbook: The Diary of a Modern Day Matchmaker.
For example, one question asks: Tonight is destined to be special, what do you wear? How lame can you get?
"You can see people sitting around the bar participating, taking the quiz and having a laugh," said Carsten Boers, president of Flytxt.. Which bars are these?? Not the bars I go to, we will not be answering Seventeen Magazine type, do you find me irresistible questions. Ha!
GM sneaking ads on social networking sites - (Nice)
In their latest effort to reach the Youtube,Myspace gen, GM has planted a few ads that feature flying cars on various social networks. GM's hope is that consumer's discover the ads on their own and share them with friends. Yes GM, use us, let us market for you, for free - i love it!
Now playing:
Best Days, Matt White
Where's All The Money - Forbes 400 Richest Americans
Forbes just released their 400 richest Americans:
- Bill Gates is still # 1 - surprise surprise
- 90 of the members on the list live in CA
- 55 of the members on the list live in NYC
- The youngest members (33 squared) are the Google guys (who by the way dropped out of college to do Google - smart move) They are both single - Nadi, we need to look them up - I'll take Sergey.
- There are 47 women on the 400 list - that's a little over 10 % - sad (i hope all these men have wives)
By the way, if you want to know if billionaire is in your future, Forbes is hosting a quick 10 question test that will let you know right away -- LOL. Let me know how the test goes, i might need to be your friend. Incase you are wondering, yes, i took the test - i'm in the surburbs with a 2 car garage - no billions and where the heck is my beach house.
Thanks Forbes, first you tell me i'm not the marrying kind, now you tell me i'm not going to be a billionaire, what dream will you crush next?
Now playing: Tears and Rain, James Blunt
Sunday, September 24, 2006
Blogging Rant
I'm going to warn everyone now, because this post is going to seem quite ironic considering you're on our blog (Entrepreneur Girls) and much of our blog is devoted to starting a business.
Some notes for those who may be wondering: our business is NOT blogging. EntrepreneurGirls is a way to track the growth of our business - the good and the bad (the stuff we did right and the stuff we had no business doing in the first place), celebrate the success of some other folks in similar areas (i.e. CollegeHumor and Kiko), congratulate our friends who move up the food chain (i.e. Jo Kwan) and post about random business related things we learn or discover or felt like mentioning (i.e. Red Bull Offices and Why we are NOT the marrying kind). [Sherna says: she's a little ticked folks]
Now that that's out of the way, on the way to the good stuff.
While we find blogs like TechCrunch and Guy Kawasaki's blog to be incredibly informative, well written (in a realistic non-text-book manner) and things like Dlisted and the PurseBlog to be entertaining - I think they've also created a monster. Loads of people have heard the minor and major successes of the blogosphere and have moved into the marketplace, not to provide information or perspective but to make money. Which is fine, except when you go on to message boards and see things like "I have a blog, help me find something to write about". And I imagine some of the conversations go something like this:
Hey, lets make money.
How about a blog, Bob?
Sure, ok.
What are we going to write about, Bob?
I dunno, but we can figure that out later.
Except isn't having a blog with no concept of what to write about like having an auto dealership with no cars?! How can you blog without anything to blog about? How can you be an entrepreneur with no concept of what you plan to offer?
Some have predicted that blogging will in some ways replace the barriers of entry for writers. No longer does it require a publisher, an agent and distributions to get your thoughts transmitted to the mainstream. All you need is ACCESS to a computer, some knowledge of HTML (or a link to Blogger, WordPress, TypePad etc) and hopefully some decent word processing skills (Mavis Beacon at your service). And voila!! You've got a point a view, with infinite possibilities and a global audience.
But the ease at which one can begin blogging leads to the decline in quality of blogging, in general. There are MANY OF US, who have no business blogging, and notice, I said "US". Why do we do it? Maybe hoping that we might have information or a pov (point of view) thats of interest to SOMEONE. Or maybe so we can become the next TechCrunch and make $ from our thoughts and opinions. Or just maybe so we can provide people with a way to follow our journey as we try to start a business without losing our sanity, our day jobs or all our money. We're the latter. But that's what we think. Whose to say that we're not in that group of "those who have no business blogging, but who insist on doing so" in the eyes of many.
But I can't help but wonder
:::Sex and the City Moment:::
Is blogging the new Web 2.0 "thing to do"?
Now Playing: Kelis - Trick Me (Tasty)
Some notes for those who may be wondering: our business is NOT blogging. EntrepreneurGirls is a way to track the growth of our business - the good and the bad (the stuff we did right and the stuff we had no business doing in the first place), celebrate the success of some other folks in similar areas (i.e. CollegeHumor and Kiko), congratulate our friends who move up the food chain (i.e. Jo Kwan) and post about random business related things we learn or discover or felt like mentioning (i.e. Red Bull Offices and Why we are NOT the marrying kind). [Sherna says: she's a little ticked folks]
Now that that's out of the way, on the way to the good stuff.
While we find blogs like TechCrunch and Guy Kawasaki's blog to be incredibly informative, well written (in a realistic non-text-book manner) and things like Dlisted and the PurseBlog to be entertaining - I think they've also created a monster. Loads of people have heard the minor and major successes of the blogosphere and have moved into the marketplace, not to provide information or perspective but to make money. Which is fine, except when you go on to message boards and see things like "I have a blog, help me find something to write about". And I imagine some of the conversations go something like this:
Hey, lets make money.
How about a blog, Bob?
Sure, ok.
What are we going to write about, Bob?
I dunno, but we can figure that out later.
Except isn't having a blog with no concept of what to write about like having an auto dealership with no cars?! How can you blog without anything to blog about? How can you be an entrepreneur with no concept of what you plan to offer?
Some have predicted that blogging will in some ways replace the barriers of entry for writers. No longer does it require a publisher, an agent and distributions to get your thoughts transmitted to the mainstream. All you need is ACCESS to a computer, some knowledge of HTML (or a link to Blogger, WordPress, TypePad etc) and hopefully some decent word processing skills (Mavis Beacon at your service). And voila!! You've got a point a view, with infinite possibilities and a global audience.
But the ease at which one can begin blogging leads to the decline in quality of blogging, in general. There are MANY OF US, who have no business blogging, and notice, I said "US". Why do we do it? Maybe hoping that we might have information or a pov (point of view) thats of interest to SOMEONE. Or maybe so we can become the next TechCrunch and make $ from our thoughts and opinions. Or just maybe so we can provide people with a way to follow our journey as we try to start a business without losing our sanity, our day jobs or all our money. We're the latter. But that's what we think. Whose to say that we're not in that group of "those who have no business blogging, but who insist on doing so" in the eyes of many.
But I can't help but wonder
:::Sex and the City Moment:::
Is blogging the new Web 2.0 "thing to do"?
Now Playing: Kelis - Trick Me (Tasty)
Is Conflict Good For Business?!
We've all seen them - the Apple commercials personifying the differences between the Mac and the PC. The Mac guy being a 20-something hipster clued into the web 2.0 revolution as he details the ease at which he can upload photos, create websites, create and edit presentations and video-conference with friends (iLife baby!!). The PC guy being a 30/40-something Office-Spacer that makes mention of the numerous manuals, cables, viruses and updates that plague his otherwise super productivity.Aside from some clever, and otherwise accurate marketing (hey, I'm on a PC as we speak), these commercials also tap in to the influence of the Conflict. Who knew conflict could be such a powerful marketing force?
Apple did.
Qualcomm did (CDMA vs GSM).
Hip Hop has made an industry of it. Think - the infamous hip hop "beefs" - Eminem vs the black rappers (joking...kinda). Biggie and 2Pac (Tupac). Jay-Z vs Nas (and later 50 Cent). Dr. Dre vs. Easy E.
The Democrats and Republicans have successfully divided a country of almost 300 million people, and an entire generation through (in)effective conflicts.
When you think about it, conflicts are nothing new. What they are, however, are incredibly divisive - allowing people to "pick sides" and be a part of something. Can they backfire?! Surely... hello, American political system?! But for now, Apple seems to be converting PC lovers daily (Intel boosted MacBooks aren't helping the PC market either).
Want the full article? [Click Here]
Friday, September 22, 2006
Business 101: A little inspiration please
Pretty good article. Not sure where it came from, it's from my email archive (Nadiyah, where did you find this - you sent it to me in March - update with source please). Updated with the link.
From an article on Entrepreneuring for Geeks, because there are so many smart people out there that have concepts that may change the way we do things, make things easier or make things more interesting. The point:
Now playing: Bob Marley " No Woman, No Cry"
From an article on Entrepreneuring for Geeks, because there are so many smart people out there that have concepts that may change the way we do things, make things easier or make things more interesting. The point:
- Losing Sucks: shutting down a company is difficult and NOT fun (especially once you've told family and friends about it, you've quit your "real job" to pursuit a dream) or humbling
- Building to flip is building to flop: in other words, contrary to popular opinion, starting a business with the goal in mind to sell to one of the major search portals (Yahoo!, Google) is a bad idea. I can hear the groans from the net-preneurs out there, considering this is most of our motivations.
- Prudence becomes procrastination: Analysis Paralysis. Knowing your customers, market and financial structure is good. BROODING over these details = more time spent doing research and less time spent making your business a reality. We know ALL about this.
- Momentum Builds on itself. Do something. DO anything. Draw a sketch. Make a concept document. Put up a splash page while you're developing the site. Just DO SOMETHING. We also know a lot about this. Prototypes are a great resource for feedback.
- If you keep secrets from the market, the market will keep its secrets from you: we call this entrepreneurial paranoia. It happens. We're all afraid that our genius is so amazing that hinting at it to anyone, and :poof: its gone. Umm no. Immediate yes is immediate no. If people immediately jump on and say "yes!", its no good and its probably already being done. New idea.
- Founders: Three is fine. Two is divine. Having too many founders makes decision-making impossible or dangerous. Groupthink, anyone? Keep it simple. At the same time, come up with a method of reaching decisions. Are unanimous decisions necessary to go forward (hopefully not)? How do founders decide which decisions they don't necessarily agree with BUT will move forward with.
- Great things are made by people who share a passion not people who have been convinced of something!!! HELLO to all those who want to be an entrepreneur but have no ideas or are trying to buy into someone elses idea. Without passion, you'll go nowhere.
- Great things start with a great need. If your idea, if it does not solve some sort of problem or need (or make a problem or need easier to accomplish or deal with), it's not going to be attractive. People don't take up new behaviors unless its solving something or contributing to something else. Better to start business ideas with a problem identified and a need solved than a concept with no real applications.
Now playing: Bob Marley " No Woman, No Cry"
Anti-Kudos: Second life, get a first life
Second Life is a simulated world with more than 700,000 "residents," or players, who sometimes refer to their offline existence as their "first life." MTV has recently launched their own Laguna Beach of this. Are you kidding me, people who have time to do this, don't have a first life. Second Life, and games such, that give people extensive online lives are ridiculous. We are breeding a society of anti-socials, who will sit on their computers all day living virtual lifes and never truly "live". Neither will they be very productive. Second Life allows residents to chat, shop, build homes, travel and hold down jobs, and they are encouraged to create items in Second Life that they can sell to others or use themselves. Creating a virtual community with goods that translate to real world money is the only part of this that i "get". However, partying it up online with your avatar and travelling - stop it. Here's my advice to all you Second Lifer's, if you put this time/energy into your "first life", imagine how much better it would be....
Now playing: The Fray "How to save a life"
Non-Sequitur: Who believes that Meredith actually likes Finn, please...he's so not competition for Derek.
Now playing: The Fray "How to save a life"
Non-Sequitur: Who believes that Meredith actually likes Finn, please...he's so not competition for Derek.
Thursday, September 21, 2006
WOW: Red Bull Offices
As one poster put it, "why does everything have to look like an ipod now a days???". Definitely intriguing. I dig the slide (Sherna - note to self, no steps, slides and umm...ski lifts) and the conference room table/ping pong table. The rest? I dunno.
Thats a reception desk. That can NOT be comfortable.
For more pictures: [Click]
Annoying Marketing: Head-On
Head On. Apply Directly to the forehead.
Head On. Apply Directly to the forehead.
Head On. Apply Directly to the forehead.
And the fact that I've made a blog post about this just further solidifies their point: annoying, maybe. Effective? No question.
Maybe they made the commercial annoying so that you'd get a headache and then you'd need head on. Creating demand, very smart!!
And now that I mention it: you know what I've found works for headaches? Gatorade. The electrolytes and minerals in Gatorade get the blood flow going (because headaches are constricted blood flow in the brain) and it tastes good (as long as you don't get some of the sucky orange and yellow flavors).
Wow. 2 product mentions in one blogpost...where's my $$$ at?
Head On. Apply Directly to the forehead.
Head On. Apply Directly to the forehead.
And the fact that I've made a blog post about this just further solidifies their point: annoying, maybe. Effective? No question.
Maybe they made the commercial annoying so that you'd get a headache and then you'd need head on. Creating demand, very smart!!
And now that I mention it: you know what I've found works for headaches? Gatorade. The electrolytes and minerals in Gatorade get the blood flow going (because headaches are constricted blood flow in the brain) and it tastes good (as long as you don't get some of the sucky orange and yellow flavors).
Wow. 2 product mentions in one blogpost...where's my $$$ at?
Web 2.0: The Winners and Losers
Yikes. Someone is walking the plank with this one - an article dealing the winners and losers of the Web 2.0 world (whatever Web 2.0 means anymore). Honestly though, it was bound to happen. With a Web 2.0 Beta company being developed every 16 hours (I made that up, but it sure feels that way), the laws of quality tell you that the more that come about, the worse they get.
The Winners:
***The opinions of Michael Calore do not in any way reflect the opinions of Wired Magazine, EntrepreneurGirls and anyone who read the list and silently nodded in agreement and then looked around to make sure no MySpacers were watching.***
Now Playing: DJ Shadow - Broken Levees (yes I know, DJ Shadow was yesterday...)
The Winners:
- Flickr: no kidding. Even though the number of picture sharing websites seems to grow by the month, Flickr has managed to stay ahead of the pack and popular...and for good reason.
- Odeo: podcasting de-mystifier. Cool name and logo too...reminds of Studio 54. I say that like I was alive "way back when". *snicker*
- Writerly: web based word processing application. Watchout Microsoft and Google - someone has beat them to the punch.
- Delicious: Social Bookmark sharing. Stop losing web pages.
- NetVibes: I have no idea. Something to do with start pages.
- MySpace: despite having 100 million users and web visits and being bought for $673 MM (InterMix Media), those disenchanted with the quintessential social networking site (or the first to hit it big!) are becoming louder, and more resonant.
- Squidoo: Squid what? Not Squidworm, right?
- Browzar: hmm...something that keeps your browsing hidden, from say, "Big Brother"?! Interesting.
- Fortuitous: I won't even pretend like I know what this is. Is that bad?!
- Friendster: Oooh...another one. Despite wild success and growing popularity, the number of "haters" are growing.
***The opinions of Michael Calore do not in any way reflect the opinions of Wired Magazine, EntrepreneurGirls and anyone who read the list and silently nodded in agreement and then looked around to make sure no MySpacers were watching.***
Now Playing: DJ Shadow - Broken Levees (yes I know, DJ Shadow was yesterday...)
Wednesday, September 20, 2006
Ted Turner - Women Should Run Things
The founder of CNN, Ted Turner, proved today that he is very progressive by declaring that women should be given a chance to run things and men should be barred from public office. Nice job Ted! Not sure how your male counterparts feel about this, but to hell with them, the current state of affairs needs some shaking up and us women might just be the ones to do this, thanks for being "man" enough to say it out loud.
"Men should be barred from public office for 100 years in every part of the world. ... It would be a much kinder, gentler, more intelligently run world. The men have had millions of years where we've been running things. We've screwed it up hopelessly. Let's give it to the women."
Ted Turner
Now playing: John Mayer "Waiting on the world to change"
"Men should be barred from public office for 100 years in every part of the world. ... It would be a much kinder, gentler, more intelligently run world. The men have had millions of years where we've been running things. We've screwed it up hopelessly. Let's give it to the women."
Ted Turner
Now playing: John Mayer "Waiting on the world to change"
Speaking of Angels
Where We're At: We've realized that a typical VC may not be what we need - because our funding needs are in the $50K - $100K realm, and most Ventures tend to focus on the $250K+ arena. That being said, keep in mind that those figures apply to "traditional" ventures, not those that focus on internet start ups, seeing thathe cost of entry into the internet marketplace is SIGNIFICANTLY lower. So while we're of course not turned off by the idea of Ventures, we think Angels are more our speed.
No, not the ones with the glory music, the halos, white robes and wings. The ones with business experience, deep pockets ($$$), a whole lot faith and an equally large following of "believers" hoping to pique their interest. So how do we attract angels? Pray? Umm..no. And what are angels hoping to see as they decide whether or not to pursuit an idea?
Is it just an idea? Is it an idea + some progress? Is it significant accomplishments? Or how about taking your concept as FAR as you can before you request their assistance? What do VCs and Angels REALLY want to see?
We don't know. Yet. But we're working on it.
:::or just maybe trying to figure out exactly what VCs/Angels want and pursuing these assumptions IS the problem:::
To be continued.
Now Playing: DJ Shadow - Backstage Girl (The Outsider)
Lets not discuss Shadow's new album. :(
No, not the ones with the glory music, the halos, white robes and wings. The ones with business experience, deep pockets ($$$), a whole lot faith and an equally large following of "believers" hoping to pique their interest. So how do we attract angels? Pray? Umm..no. And what are angels hoping to see as they decide whether or not to pursuit an idea?
Is it just an idea? Is it an idea + some progress? Is it significant accomplishments? Or how about taking your concept as FAR as you can before you request their assistance? What do VCs and Angels REALLY want to see?
We don't know. Yet. But we're working on it.
:::or just maybe trying to figure out exactly what VCs/Angels want and pursuing these assumptions IS the problem:::
To be continued.
Now Playing: DJ Shadow - Backstage Girl (The Outsider)
Lets not discuss Shadow's new album. :(
Tuesday, September 19, 2006
Pitching and Dating
What we've learned so far: the goal when pitching to investors the first time is NOT to close the deal right then and there, but to pique interest. In other words, open the doors to a relationship and hope that, as one person put it, the pitch leads to dating (a relationship), which leads to marriage (an investment), which leads to a potential baby (IPO/Sale). Ahh...every woman's dream!
That being said, we're all daters (I hope - MySpace jockeys need NOT apply). When you meet someone for the first time, you spend more time listening, and throwing those "I'm what you want" soundbytes out there. How great you are in 5 words, not 5 hours. That quick, sly smile. Not an explanation of why your smile is so great! You're not dropping a life story complete with educational history and credit scores, in an attempt to secure a second date. So why when people pitch to investors are they coming with the life-history presentation (40+ slides with all kinds of marketing and financial analysis)? The point is to want to date, NOT immediately fall in love. This isn't eHarmony folks, this is HurryDating!! You've got 3 minutes, to make yourself desirable. 3 minutes to get a phone number, and maybe a second date, not a marriage proposal and a prenup (hey, it is 2006). And prudence says an analysis of why you're not the competition is not the case.
As one person put it:
:::Sex And The City Moment:::
Is pitching to investors nothing more than golddigging with a goal?!
Now Playing: C+C Music Factory - Things That Make You Go Hmmm (a Classic!)
That being said, we're all daters (I hope - MySpace jockeys need NOT apply). When you meet someone for the first time, you spend more time listening, and throwing those "I'm what you want" soundbytes out there. How great you are in 5 words, not 5 hours. That quick, sly smile. Not an explanation of why your smile is so great! You're not dropping a life story complete with educational history and credit scores, in an attempt to secure a second date. So why when people pitch to investors are they coming with the life-history presentation (40+ slides with all kinds of marketing and financial analysis)? The point is to want to date, NOT immediately fall in love. This isn't eHarmony folks, this is HurryDating!! You've got 3 minutes, to make yourself desirable. 3 minutes to get a phone number, and maybe a second date, not a marriage proposal and a prenup (hey, it is 2006). And prudence says an analysis of why you're not the competition is not the case.
"Hey baby you want me. I'm not 6'4" with brown hair (there's that 6 foot minimum), I don't have deep brown eyes, chiseled abs or a Stanford MBA. Actually, I still live at home..but you want me".Umm...No.
As one person put it:
Pitching for capital is the same as a romantic conquest: you want the investment partner to fall physically, emotionally and intellectually for your company....now....when you want to get a date with the prom queen, you don't just dump everything that there is to know about you and wait for the phone call (amateur pitch).I can't help but wonder...
What you do is pique her interest by being desirable, and then make sure that she sees you in all the right places with all the right people, until her curiosity and vanity forces her to ASK YOU OUT.
That's pitching. It's a continuous process of seduction. It's not easy. And yes, this stuff works.- Thanks Danny Nerezov
:::Sex And The City Moment:::
Is pitching to investors nothing more than golddigging with a goal?!
Now Playing: C+C Music Factory - Things That Make You Go Hmmm (a Classic!)
What's in a LOGO?!
It defines you. It is the first contact that the consumer, potential investors, partners and buyers will have with you and your product/service. Some logos have been deemed legendary and are able to stand alone without the name of their business (duh! Nike?). Others have chosen to take the name of their business and have THAT encompass their logo and identity (Yahoo!, Google). Some have been designed in house. Others have chosen to pay a professional to "Get it right".
Which is the best way to go?!
When we first started toying around with business ideas, I did the research and realized that most of these pros take between 1-5 weeks for "corporate identity design" (logo, letterhead, business cards) and cost between $600 - $5000. :::gasp::: "For a LOGO???" "It's just a logo".
Is it really JUST a logo?! If it was just a logo, why do MANY see the benefit in for a self-proclaimed professional to do the design? Possibly because it is important - it is WHO your business is, and depending on the success of your business can speak to and for the company. Think about it: Describe Nike's logo. How about Adidas (how about BOTH adidas logos)? Pepsi? MTV? However, many successful companies have taken off without memorable logos. Describe MySpace's logo. "MySpace has a LOGO?". Yes and despite having a logo that is relatively indescribable by the average person, MySpace also has roughly 40MM page visits a MONTH.
So again we ask, what's in a logo? And is it worth the investment? Some say no - your logo doesn't matter, your branding, however, does. Nike, Adidas, Pepsi and MTV have powerful MEMORABLE logos because they've spent time and effort on their branding. MySpace has not (again, describe their logo).
I don't know. I'm still undecided.
Where we're at with our logo: After the research, and the sticker shock I discussed with the Sherna and we decided that it wasn't a great use of money to pay someone 4 figures to develop a logo, at this stage in the game (and maybe at ANY stage of the game). So we shelved it, bought Adobe Illustrator and started getting active in our network. And quickly realized we've got friends who are a lot more talented than we had realized who have also developed a handful of logos for us. Most likely we'll go live with one of these. As far as what the future holds "only time will tell".
We're just hoping we can avoid looking like every other "Web 2.0 Logo". Think there's no similarities - take a look. GroupThink in FULL effect. It's so bad someone has created a Web 2.0 Logo Generator.
Look familiar?
Now Playing: Matisyahu - Exaltation (Live at Stubbs!)
Which is the best way to go?!
When we first started toying around with business ideas, I did the research and realized that most of these pros take between 1-5 weeks for "corporate identity design" (logo, letterhead, business cards) and cost between $600 - $5000. :::gasp::: "For a LOGO???" "It's just a logo".
Is it really JUST a logo?! If it was just a logo, why do MANY see the benefit in for a self-proclaimed professional to do the design? Possibly because it is important - it is WHO your business is, and depending on the success of your business can speak to and for the company. Think about it: Describe Nike's logo. How about Adidas (how about BOTH adidas logos)? Pepsi? MTV? However, many successful companies have taken off without memorable logos. Describe MySpace's logo. "MySpace has a LOGO?". Yes and despite having a logo that is relatively indescribable by the average person, MySpace also has roughly 40MM page visits a MONTH.
So again we ask, what's in a logo? And is it worth the investment? Some say no - your logo doesn't matter, your branding, however, does. Nike, Adidas, Pepsi and MTV have powerful MEMORABLE logos because they've spent time and effort on their branding. MySpace has not (again, describe their logo).
I don't know. I'm still undecided.
Where we're at with our logo: After the research, and the sticker shock I discussed with the Sherna and we decided that it wasn't a great use of money to pay someone 4 figures to develop a logo, at this stage in the game (and maybe at ANY stage of the game). So we shelved it, bought Adobe Illustrator and started getting active in our network. And quickly realized we've got friends who are a lot more talented than we had realized who have also developed a handful of logos for us. Most likely we'll go live with one of these. As far as what the future holds "only time will tell".
We're just hoping we can avoid looking like every other "Web 2.0 Logo". Think there's no similarities - take a look. GroupThink in FULL effect. It's so bad someone has created a Web 2.0 Logo Generator.
Look familiar?
Now Playing: Matisyahu - Exaltation (Live at Stubbs!)
Monday, September 18, 2006
Smile for the Solazzo Family...
Hey, when folks you care about are going through tough times, its important to keep them in your thoughts. Business, or no business, ya know? Because when all is said and done, these are the people who know YOU, what you're capable of and what truly pushes you to succeed. Who will tell when you're right and let you know when you're wrong, so you can correct it and move forward.
These are the folks who Believe, who have believed since day one and who will continue to believe simply because that it was they do.
Smile for the Solazzo Family, indeed.
Now Playing - Sarah McLachlan: Angel
These are the folks who Believe, who have believed since day one and who will continue to believe simply because that it was they do.
Smile for the Solazzo Family, indeed.
Now Playing - Sarah McLachlan: Angel
Saturday, September 16, 2006
Business 101: Believe Believe
Nadi and i had a power lunch today. We have finally decided on the idea we are going to run with. Finally. We also figured out a plan for the launch. The .com for the domain name is still pending, we have secured the .net. The owner of the .com is asking too much - grrr. Last night i read a card that had the following message, " believe, believe, believe in what you believe in". This is so true and no where is this more relevant than in business. I'd also like to add, after you've convinced yourself, then go make others believers. The hardest part of the road thus far has been finding an idea that we truly felt we could make work. Now that we're believers, we are figuring out the strategy to make others believers. There's a lot of work to be done yet, and i still have no clue how its going to all pan out, but i'm excited. Stay tuned - we'll be presenting the logo soon.
Now playing: Rocky Theme
Now playing: Rocky Theme
Kudos: Road Trip Nation, Find the Open Road
I recently attended the LA screening of the upcoming Road Trip Nation PBS series. My first impression, wow! Road Trip Nation is a movement that champions individuality. It was started by four college students, who, after graduating, had no idea what they wanted to do with the rest of their lives. Instead of venturing off into traditional fields, the four decided to head to the open road, to interview leaders from different fields. They rented an RV and set off on what would become the trip that would alter/define the course of their lives. I was introduced to the project about two months ago and have been intrigued ever since. After meeting the founders and watching some of the footage, I must give them Kudos. This movement invites all to do that which excites them and follow their dreams. The RTN is a passionate group and are on a mission to inspire others and truly make a difference. Nice work! The college tour launches this Monday. The show airs on PBS on Sunday nights.
"Everything with Intensity"
Now playing: James Blunt
"Everything with Intensity"
Now playing: James Blunt
Friday, September 15, 2006
GistTimes: Men want control, what's new?
This just in from the Man Conference, men want control. According to the Ad Age/Maxim Man Conference held in New York, the answer to marketing to the elusive 18-34 year old male, is giving them control. The rise in user-generated content has marketers believing that this is the way to go.
Here’s what Jeff Bell, VP-interactive entertainment at Microsoft, had to say:"The answer is control," Mr. Bell said during the "Boys and Their Toys" panel. "The more we relinquish control the better. We really need to present male consumers with both the right hardware and software so they can watch the content they want with less-spooky marketing."
For full coverage click here, Ad Age Article
This just confirms YourCall.com can/will work. (see Idea post for background)
Here’s what Jeff Bell, VP-interactive entertainment at Microsoft, had to say:"The answer is control," Mr. Bell said during the "Boys and Their Toys" panel. "The more we relinquish control the better. We really need to present male consumers with both the right hardware and software so they can watch the content they want with less-spooky marketing."
For full coverage click here, Ad Age Article
This just confirms YourCall.com can/will work. (see Idea post for background)
GistTimes: Tivo follow-up from yesterday..
In yesterday's post i commented that Tivo should have talked to advertisers prior to launch, today i read in the Wall Street Journal that "TiVo Inc. said it will sell advertising through its digital video recorders in a deal with WPP Group PLC's GroupM network of media-buying agencies" - crazy huh. I knew it was only a matter of time.
Women To Watch: Jo Kwon
Congratulations Jo Kwon on becoming Supervising Producer and VJ for Fox Atomic! Fox Atomic is the young adult film arm for Fox Films. Jo is 25 and loves surfing. Jo is onthe EG girls list of young women to watch.
Now playing: Sublime
Idea # 1: Media Influenced by YourCall
Over the past year, we have been very busy coming up with business ideas. Below outlines one of the concepts we came up with. It's still in it's infancy due to a lack of funding.
By the way, we have secured the copyright.
Name: YuurCall.com (or some variation)
What is it: Website that allows people to influence mass media (television, movie, music videos etc.,) by posting suggestions and voting on them and by voting on items set up by YourCall. In other words - folks go to the site and view their favorite celebrities or characters. (etc) and suggest ways to alter what will eventually be produced and aired. Winning votes will be produced and aired. Taps into current myspace generation trend of customization and elevates it by extending to include various forms of media and celebrities. Think - being able to choose what Charlize Theron wears to the Oscars. Putting Jessica Alba in a bikini in her next flick instead of sweat suit.
How it works: Yourcall.com will be an online location where different brands give consumers a voice. Currently brands do this, but sporadically and on a small scale, hosted on individual company micro-sites, e.g. consumer generated commercials. A consumer must first have knowledge of the specific promotion and then make a special trip to this particular site. If there was a location that consumers were already frequenting that had these offerings, creating awareness for the new promotion simply becomes a matter of communicating this on the site. This works better than the one off, for the same reason malls work - everything is in one place.
Yourcall.com, will give consumers opportunities to interact with various brands all on one site. They will be given the opportunity to do everything from choose survivor member, to pick Janet Jackson's dress for the grammies. Pick the first radio single for the new John Mayer album. Suggest plots for favorite TV shows, decide on music video theme etc. Majority of decisions will be based on votes. Consumers will be able to make suggestions to brands for things they would like to vote on/see happen as well, in order to do this, consumers must launch a campaign and solicit votes from friends etc., once a certain number of votes have been obtained, the brand will be notified. The site will feature brand specific customized news updates via user mailbox. Each customized profile will only receive messages/special offers from the brands they opt-in to. If brands can co-exist within the mall space, they can also co-exist online within a unified website. Snakes on a blog phenomena is an example of this in action. Consumers came up with movie lines, logos, trailers etc., prior to the movie release. Consumers want a voice, no longer do they want to just sit and observe messages and simply purchase goods. They want to be involved on many levels, Yourcall.com makes it possible.
Above outlines the basic gist. So there you have it. Comments?
By the way, we have secured the copyright.
Name: YuurCall.com (or some variation)
What is it: Website that allows people to influence mass media (television, movie, music videos etc.,) by posting suggestions and voting on them and by voting on items set up by YourCall. In other words - folks go to the site and view their favorite celebrities or characters. (etc) and suggest ways to alter what will eventually be produced and aired. Winning votes will be produced and aired. Taps into current myspace generation trend of customization and elevates it by extending to include various forms of media and celebrities. Think - being able to choose what Charlize Theron wears to the Oscars. Putting Jessica Alba in a bikini in her next flick instead of sweat suit.
How it works: Yourcall.com will be an online location where different brands give consumers a voice. Currently brands do this, but sporadically and on a small scale, hosted on individual company micro-sites, e.g. consumer generated commercials. A consumer must first have knowledge of the specific promotion and then make a special trip to this particular site. If there was a location that consumers were already frequenting that had these offerings, creating awareness for the new promotion simply becomes a matter of communicating this on the site. This works better than the one off, for the same reason malls work - everything is in one place.
Yourcall.com, will give consumers opportunities to interact with various brands all on one site. They will be given the opportunity to do everything from choose survivor member, to pick Janet Jackson's dress for the grammies. Pick the first radio single for the new John Mayer album. Suggest plots for favorite TV shows, decide on music video theme etc. Majority of decisions will be based on votes. Consumers will be able to make suggestions to brands for things they would like to vote on/see happen as well, in order to do this, consumers must launch a campaign and solicit votes from friends etc., once a certain number of votes have been obtained, the brand will be notified. The site will feature brand specific customized news updates via user mailbox. Each customized profile will only receive messages/special offers from the brands they opt-in to. If brands can co-exist within the mall space, they can also co-exist online within a unified website. Snakes on a blog phenomena is an example of this in action. Consumers came up with movie lines, logos, trailers etc., prior to the movie release. Consumers want a voice, no longer do they want to just sit and observe messages and simply purchase goods. They want to be involved on many levels, Yourcall.com makes it possible.
Above outlines the basic gist. So there you have it. Comments?
Thursday, September 14, 2006
NEW: The GistTimes
For a work-out, just sit on the JobaToday's Wallstreet Journal published an article discussing the Joba. The Joba is described as a "saddle like device" and simulates horseback riding. It's apparently a hot trend in Japan and quickly making its way to the US. After reading this article, i couldn't help but laugh. Ah, who wants to ride a fake horse. And what kind of work out is this, are you kidding me! The Joba will retail for approximately $700. Though way cheaper than a horse, i have no desire to sit in my living room, simulating a ride. Incase you're interested, the Joba, though not good for calories, tones muscles, improves posture and increases metabolism, according to studies by Matsushita and a handful of universities. Best of all, from what i've read, you won't have to put down your favorite beverage to get this work-out. In my opinion, Joba is great if you're older and can't really do too much else. Otherwise- Get off your butt!
Nintendo's Wii will hit the shelves on Nov. 19. This by itself isn't Gist worthy, however, the fact that they released this info days after Sony announced they will be scaling back their launch, makes me wonder....is Nintendo taunting Sony - Nah na nah...
Since Tivo has taken over, consumers are watching more tv than ever. They are also watching less and less commercials - oh the irony. My question is, where were the advertisers when Tivo was launching? Would have been good for them to talk. I'm sure Tivo could have figured out a way to offset the cost of the Tivo, by weaving in some sort of banner Ads or something. But i digress. Just found out that CW (UPN + WB, for those not caught up) will try something called "content wrapping" to try to rescue it's dwindling ad revenue. In place of 30-second ads, some of the commercial breaks will feature a mini-magazine show, about two minutes long, called CWH, about the latest in fashion and pop culture. This will launch during the new season of America's Next Top Model.
CWH represents a new kind of TV advertisement, one that "endeavors to entertain while subtly promoting a product". I don't know how subtle a two minute long segment with obvious product sponsors can be, but we'll see. Sorry CW, i will probably skip those too. Plain and simple, you're going to have to get disruptive and annoying to get the attention of Tivo users. They own them for a reason.
Disney launching 'The Year of a Million Dreams' campaign.
Starting Oct. 1, Disney cast members will be empowered to grant wishes big and small to guests - including free dining, ticket upgrades, FastPasses that allow entry into major attractions, shopping sprees and opportunities to travel the world to be grand marshal at parades in Disney parks globally. Starting in January, families visiting the park will be chosen at random to stay atop Cinderella's Castle in Disney's first-ever castle suite. Talk about empowering your employees - Disney just took it to whole other level.
The Latino Intelligence Report (Trend Central)
First off, can you believe there is such a report in existence? I've highlighted some of the interesting points below for your edification.
- Though Latinos prefer to describe themselves as “Hispanic,” there is an increase in wanting to also be seen as “American.”
- Latinos are more likely than non-Latinos to purchase sneakers, magazines, and concert tickets.
- Young Latinos purchase many items in a typical year and tend to be bigger shoppers than their non-Latino counterparts.
Now playing: Waiting on the world to change (John Mayer)
Wednesday, September 13, 2006
Kudos: www.kiko.com
So a while back, Kiko - the online calendar - was listed on eBay with a starting bid of $50K. 7 days later the website (and database of members) sold for $258,100. For more information, click here.
The winning bidder: Silicon Valley, self proclaimed "early-stage venture capital" firm YCombinator. For those that aren't familiar, YCombinator offers an "entrepreneurs bootcamp" geared towards "hackers" and computer wizards who might lack the business acumen to know how to pitch to investors, manage finances and garner interest outside of the computer-wizard world. Ycombinator also does two rounds of venture capital funding: Spring (deadline sometime in March) and Fall (deadline October 17th).
The winners receive:
WHY?!? What do they have up their sleeve?
The winning bidder: Silicon Valley, self proclaimed "early-stage venture capital" firm YCombinator. For those that aren't familiar, YCombinator offers an "entrepreneurs bootcamp" geared towards "hackers" and computer wizards who might lack the business acumen to know how to pitch to investors, manage finances and garner interest outside of the computer-wizard world. Ycombinator also does two rounds of venture capital funding: Spring (deadline sometime in March) and Fall (deadline October 17th).
The winners receive:
- Up to $24,000 - YCombinator's interests are not in getting you completely off the ground, but are more in providing the basic needs (housing, office products etc) so ideas can grow without folks feeling like they still have to pay the bills.
- A possible invitation (acceptance is REQUIRED if offered) to attend the entrepreneur bootcamp
- A possible invitiation (acceptance is REQUIRED if offered) to pitch to some of their buddies (other Venture capitalists with deeper pockets, up to several millions)
- A cool t-shirt (I'm kidding)
WHY?!? What do they have up their sleeve?
Business 101: Trademarks vs Copyrights
In an effort to protect our name and our concept - and keep the owner of the .com address that I over-negotiated with - from doing anything silly, we've purchased the .net address and are considering a Trademark or Copyright.
Why? I don't know - it was a suggestion from someone.
Which one would we need? Who knows, but I have learned this, both are forms of intellectual property and:
Trademark: 4 points
Lessons learned:
Now Playing: Talib Kweli - Beautiful Struggle (title track)
Why? I don't know - it was a suggestion from someone.
Which one would we need? Who knows, but I have learned this, both are forms of intellectual property and:
- Copyright: cover expression of ideas. Are good for things considered "original works of authorship including literary, dramatic, musical and artistic works such as poetry, novels, movies, songs, computer software and architecture". Companies who have copyrighted include: Yahoo, Community Connect (parent of BlackPlanet and AsianAvenue - all copyrighted), Amazon, PayPal, eBay
- Trademark: cover brand names and logos and includes "a word, name, symbol, device or any combination, used or intended to identify and distinguish the goods and services from one proprietor from that of another". Companies who have trademarked include Google, Digg, Friendster, Skype,
- Companies that did neither: Netflix, Nike? Hmm...
Trademark: 4 points
Lessons learned:
- We still don't know the difference between the two... or which one is applicable to our situation (and apparently neither do some companies when you really get down to it).
- A trademark might offer some protection but would probably be a bigger waste of time and energy at this point... and that just refers to submitting and obtaining the trademark. We haven't even begun to discuss enforcing the trademark.
- A lot of companies have chosen neither to copyright nor trademark their name/logo.
Now Playing: Talib Kweli - Beautiful Struggle (title track)
THE Non Disclosure Agreements
A few things that all Entrepreneurs have in common:
Relax: we're not immune either because we have one, and we've forced it upon many. But a few things we learned from a lawyer buddy, that I thought might be self-explanatory to some, and am realizing is not.
Now Playing: Rosalia de Souza - Maria Moita (for the drum n bass "heads")
- We all think our idea has the potential to be the "Next Big Thing" (with a potential market of 50MM people, and earning potential of $12BB and could be the NEXT MySpace). See Guy Kawasaki's - 10 Lies of Entrepreneurs.
- We all think we are the only people who have thought of our idea - super geniuses unite!! See Guy Kawasaki's - 10 Lies of Entrepreneurs.
- We all think the world is out to get us and that anyone interested in helping is actually trying to steal our genius idea and go to market first, soak it all up and leave nothing for us to gain. See Guy Kawasaki's - 10 Lies of Venture Capitalists.
Relax: we're not immune either because we have one, and we've forced it upon many. But a few things we learned from a lawyer buddy, that I thought might be self-explanatory to some, and am realizing is not.
- The NDA/Confidentiality Agreement should NEVER be a Microsoft Word document. Actually, most of your documents should NOT be word documents. Why? Because 99.9% of the computerized world has some form of Microsoft Word (or Apple counterpart that can open and edit .docs) and that means when they open and read (and decide to potentially agree to the terms) that they can also change the terms.
Think. You send Bob an NDA. He alters your NDA, unbeknownst to you, signs it and returns it. You've lost legal protection (a lot of it anyway). - Which leads to - if you don't already have Adobe Acrobat Writer/Professional (or some equivalent) - its probably a good idea and a worthy investment. We're all paranoid of idea-theft, right? :::in my best Mr. T impression::: Protect yo' self!!
- Contact information for the NDA should be included in the header and/or footer of the document. Not necessarily for legal purposes, but for branding and "who we are" reminders. Every page of the NDA links itself to you and gives a subtle reminder of who the customer/other party is dealing with. At the same time, the file name for the NDA should in some way reference your company or you (if you have not yet formed a company). Again, another opportunity to brand/market YOU. Plus, bland and/or generic file names are easily forgotten - and given the fact that you took the time to draft an NDA and send it to some people and make them sign it, you probably dont' want it to be THAT easily forgotten.
- And lastly - sometimes it isn't feasible to get the NDA physically signed and faxed/emailed in return. There are a few solutions: Word offers the ability to create forms. It is possible to .pdf the actual NDA and include with it, a word document that simply proves acceptance of the document. They can alter the acceptance form but not your NDA.
Also, Adobe Acrobat Professional allows you to create forms that can be fillable through Adobe Acrobat Reader (what 99.9% of Acrobat users have). So they can provide their name, date, address and which organization they represent and email the form back to you.
Also, you can ask for explicit acceptance terms in the receipt email. "What'cha mean?" When you're sending out that NDA, you can include a clause saying the following:
In lue of returning a physical copy of the NDA, please respond to the email and include the following sentence: I ______________, on behalf of __________, agrees to all terms and conditions set forth in the _________ [your company name] NDA, received on ____________.
Done.
Now Playing: Rosalia de Souza - Maria Moita (for the drum n bass "heads")
Something Old, Something New
In the quest for finding a place where entrepreneurs can share all their insights and tell me EXACTLY what we need to do to be successful (and realizing such a place does NOT exist), I've realized that there are a lot of people who see entrepreneurship as making wheels. Not even re-inventing the wheel, or upgrading the wheel - like white-wall tires or low profile Pirelli's or SOMETHING - but with the attitude of making EXACTLY what is out there. "Nah, lets just make the wheel AGAIN and hope it works for us like it worked for the other guy".
Which is great, I guess.
Much of the success of internet business is based on the traffic you generate (duh!). Without traffic or conversions, or page loads, or SOMETHING, your page is worthless - especially if you're trying to make $$$ via advertising revenues. Why create someting that is NO DIFFERENT from the next guys except that you lack the readership, population and interest that the next guy has?! What's the point?!
:::and why am I writing this blog...as if there aren't 12349780235789045 blogs out there where people are starting a business and chronicling their experiences:::
Why, you ask? Because our blog is "cute", and we're girls AND we tell you what we're listening to while we're being cute, and girly. :shrug:
Now Playing: Incubus - Drive (Make Yourself)
Which is great, I guess.
Much of the success of internet business is based on the traffic you generate (duh!). Without traffic or conversions, or page loads, or SOMETHING, your page is worthless - especially if you're trying to make $$$ via advertising revenues. Why create someting that is NO DIFFERENT from the next guys except that you lack the readership, population and interest that the next guy has?! What's the point?!
:::and why am I writing this blog...as if there aren't 12349780235789045 blogs out there where people are starting a business and chronicling their experiences:::
Why, you ask? Because our blog is "cute", and we're girls AND we tell you what we're listening to while we're being cute, and girly. :shrug:
Now Playing: Incubus - Drive (Make Yourself)
Tuesday, September 12, 2006
Forbes: We are NOT The Marrying Kind
According to the infamous Forbes article: women who are college educated and make over $30K a year are the worst to marry (isn't that like 70% of the female population??). Nadi and I plan on making way more than that, guess we should join the convent. Since Forbes just made us very unattractive to all men, this business has to happen. What’s up with that? I can’t believe they had the audacity to publish such an article, even if it holds some truth, some things just should not be put out there like that.
It’s been about a year now since we decided to go into business and so far we’ve got a whole lot of ideas and no business yet. Makes me wonder, can we go into the business of selling ideas? We’d be golden. Hmm. Here’s the dilemma, I want to venture into something I’ll enjoy doing and secretly want to discover the “next big thing”. Nadi wants to do something that will make us money, lot’s of it – simple. Silly me. However, they say that if you enjoy what you are doing then you’ll make money, right? I dunno, but what I do know is: we agree on the fact we both want a beach house and living in LA we are going to need a lot of cash to do this. I was just in Florida and all my friends with mediocre jobs have nice condos/houses and sweet cars. I make more money that all of them and what do I have to show. Not much, but that’s the price of living in Los Angeles, I suppose. Nadi is currently studying for the LSAT knowing she has NO desire to go to law school– that’s her back up. If we can’t get it going, I’m retiring to Jamaica – that’s my back up.
Aside: The latest idea is 100% a hit.
I can't help but wonder
:::Sex And the City Moment:::
How much is a whole lot of drive, desire and motivation really worth - especially when you have VERY little work experience?
Now Playing: Rascal Flatts - Life is a Highway
It’s been about a year now since we decided to go into business and so far we’ve got a whole lot of ideas and no business yet. Makes me wonder, can we go into the business of selling ideas? We’d be golden. Hmm. Here’s the dilemma, I want to venture into something I’ll enjoy doing and secretly want to discover the “next big thing”. Nadi wants to do something that will make us money, lot’s of it – simple. Silly me. However, they say that if you enjoy what you are doing then you’ll make money, right? I dunno, but what I do know is: we agree on the fact we both want a beach house and living in LA we are going to need a lot of cash to do this. I was just in Florida and all my friends with mediocre jobs have nice condos/houses and sweet cars. I make more money that all of them and what do I have to show. Not much, but that’s the price of living in Los Angeles, I suppose. Nadi is currently studying for the LSAT knowing she has NO desire to go to law school– that’s her back up. If we can’t get it going, I’m retiring to Jamaica – that’s my back up.
Aside: The latest idea is 100% a hit.
I can't help but wonder
:::Sex And the City Moment:::
How much is a whole lot of drive, desire and motivation really worth - especially when you have VERY little work experience?
Now Playing: Rascal Flatts - Life is a Highway
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