Tuesday, November 21, 2006

The Pitch: How Much is TOO Much?!

Guy Kawasaki says: 10/20/30. 10 slides. 20 minutes of talking time. No font smaller than 30 (or nothing smaller than half the age of the oldest person in the room listening to the pitch). And man, that last part - the 30 - is hard to do.

Work says: talking points should start with verbs.

We say: we're about 80% through our pitching presentation. And yes, we think its dope. But of course we think its dope, because its our pitch, we wrote it, it makes sense to us. The question is does it make sense to anyone else? And will make ENOUGH sense so that someone will be inspired to say "hmmm...ok, i might be interested in giving you that money you need".

Here's how our pitch is laid out:
  1. Logo slide - because our logo is dope
  2. Intro slide - includes overview of our company (the "mission" statement) and the contents of the other 9 slides
  3. Approach slide - primary product
  4. Approach slide - secondary product
  5. Approach slide - primary and secondary benefits to our customers
  6. Approach slide - the money machine behind our products
  7. Marketing Madness - how we plan to conjure brand awareness (with our dope logo)
  8. The Money Machine - more details on how we expect our site will generate money

    This is one of those areas that many VC's say will get blown to shreds, because few entrepreneurs really understand business models. So we're not sure on this one
  9. Next steps - what we're looking for in terms of money and investment. A brief 3 month timeline of development and deployment and how to get in contact with us.
We're making some minor tweaks and should have this puppy ready for transmission by the end of the week (which is Tomorrow thanks to Turkey day! Did you buy your turkey??!).

We'll keep you posted.

Downward Spiral

So we've gotten some comments that the blog has slipped - and ya know what? The folks who posted those comments are right.

It has slipped.

Moment of honesty: we are again daunted by the cost of getting our company up and running. I can't speak for Sherna, but I'll speak for Nadi - I'm so ready to get this venture up and going. We have amazing logos. The folks we talk to about our idea, who might be able to help all have the same response "this could be big". Our startup costs, compared to a lot of internet based companies aren't THAT high - they're just high from the perspective of someone who makes $--,000 a year (less than six figures). We could easily get corporate partners and sponsors for some aspects of our company. AND it would allow us to do what we both want to do - Travel. (And Sherna wants to buy a beach house - and Nadi wants to hang out at Sherna's beach-house-in-the-making).

This time around we can't blame it on work, or blame it on being uber-busy (because its the holidays).

It is what it is.

But thanks to those who were honest to say "hey, this is not what it used to be - get back on track".

We're getting back in the saddle.

Thursday, November 16, 2006

Come Fly USDelta Airways?!?

So I'm sure all of you have heard - US Airways put in an $8 BB bid for Delta - which would results in a hostile takeover that would create the 2nd largest carrier in number of passengers "ferried" and the largest carrier in number of flights and destinations offered.



Great. :sigh:

The chances that the new Delta would result in an airline that anyone would want to fly. SLIM.
The chances that the fares on the new Delta would result in an airline that anyone would want to fly. SLIM.
The chances that this merger will have ANY affect on consumers, aside from new planes to recognize in the sky. SLIM. (And hey - didn't we just go through that with US Airways. I mean aren't they wasting QUITE a bit of money repainting planes??).

I've got an idea. Let's make flying fun again.


Remember "back in the day" where flight attendants were actually young and attractive (men or women) and weren't disgruntled middle-aged people who took the job SOLELY for the flight benefits?? And remember when being a flight attendant was actually cool - little girls would want to be flight attendants until their feminist mommies said "no honey, you meant to say pilot RIGHT?!" And remember when going on vacation actually started with leaving the house to go to the airport - not once you plopped down in your hotel AT your destination (because the rental car situation is NO better)?!?

Don't get me wrong - being a flight attendant is a thankless job. You're basically there to save people's lives in the event of an accident (gravity anyone?). Yet you've got to deal with snobby consultants and "road warriors" who think they own $*@! [the world] because they are "executive platinum" or "1K" or "Gold Medallion" (hey wait - that's me). And then there's the people who DON'T fly, who don't understand that 2 carry on bags means 2 carry on bags - not your backpack, your 30" super suitcase, your softsided cooler full of snacks for the kids, the baby stroller AND your purse. And if one more person asks me if they can stick their crap in my leg room, because I was smart enough to count and consolidate, I will scream. :sigh:

But please - can someone make flying FUN again?!

Monday, November 13, 2006

2007 Predictions, What's Hot in 2007?

With 2007 approaching fast, the question of what's next is on everyone's mind. What will be hot in 2007, make your preditions here.

I'll get us going, leave a comment to make your prediction.

Hot in 2007:

Movie downloads
New music discovery tools


What's not:

Myspace (hey, it's gonna die eventually, i predict 2007)

Wednesday, November 01, 2006

$%#@ Politics

Is there anyone else out there who will be happy when the mid-term elections in the House and Senate are over?!?!

I'm so sick of my Simpsons' re-runs being interrupted with dumb smear campaign ads.

Politics today is a friggin joke. It's like a bunch of 5 year olds arguing over the handball at recess. And both sides are sad.

:::6 days and counting:::

Bang and Olufsen Mobile Phone Anyone?

Designer Bang and Olufsen hooks up with Samsung and the union results in a mobile phone that looks like my pop up alarm clock - they are calling it "Serene". Notice the numbers are in a circle, ah, design over function?

Nadi Says: You say Bang & Olufsen? I want to know how much. Just the fact that B&O is involved means this bad boy is NOT cheap. I wonder if it opens up when you wave your hand in front of it like their stereo receivers do.

Text Messages Coming to a Plasma Near You....

Sick of texting messages to only people you know? How about texting to everyone at your current location?? A new technology called Wiffiti is enabling people to send text messages to large flat panel displays in social venues such as cafes, bars and clubs. Not sure how i feel about this, but i suppose it could be fun if you happen to be in a bar with interesting people. My fear is it turns into a way for people to go around plugging random stuff and all the screens end up displaying ads for the latest web 2.0 company. One cool feature of Wiffiti is that it allows you to text the word "fade" to fade out existing messages. Who knows, maybe it'll evolve into a whole new way to ask the hot girl in the corner if she's single or if you can buy her a drink....Or, hey ass*ole, can you stop staring at my girl...



The first Wiffiti screen was installed in January 2006 at Someday Café in Boston, MA, a city that now has three other Wiffiti screens. Screens are now spreading rapidly, appearing in Chicago, Denver, Seattle, Knoxville, Boulder and New York.


Tuesday, October 31, 2006

Oh Yea

- From your neighborhood Entrepreneur Girls -

Who dressed up? As what?

Nadi: Roman (toga costume courtesy of Target's sale on Table Cloths)
Sherna: Nurse

Re-Introducing ShoutYard

Thanks Eric. Hey, if its unclear, its unclear. :)

We quickly realized that in trying to get a business off the ground there are tons of things people need, and tons of people, people need. We can't help you with the things. But maybe we, and other readers out there, can help you with the "people" part.

SO basically, if there's a contact that you need - shout it out (or leave us a comment and we'll shout it out on the blog). If you're cruising the "ShoutYard" and you come across a shout for someone that you know (or may know through some other degrees), leave us a comment and we'll shout it out. So basically we're using the 6 degrees of separation to get people in contact with the people they need.

You Say: But what about linkedin?

We Say: LinkedIn is a bunch of people looking for jobs and alums from their college. And linkedin isn't totally viable for the "unknown" entrepreneur. We like shoutyard better because it relies on the itty-bitty teeny-weeny (but growing) community we have here. And ShoutYard doesn't have all these crazy membership restrictions (HAHA) because we're not trying to make money off you trying to make connections. At least not yet. :)

So give it a try. Leave us a comment if you need/know someone.

ShoutYard! Shout and ShoutBack!

ShoutYard: Shout and ShoutBack

ShoutYard Today

Shouts: Need contact at LiveNation or House Of Blues
Reason: Partnership opportunity for concert promotion
Secondary Target: other concert promoters (Viejas Entertainment, TicketMaster etc)

Shouts:
Need contact in Spy Optic's Marketing Department
Reason: Partnership opportunity
Secondary target: Other sunglasses retailer

Shouts: Need Contact at Golf Channel
Reason: Charity Golf Tournament in the Caribbean

Shouts: Looking for major sponsors for upcoming CD release of POP/Rock Indie Band
Reason: We're indie, need we say more. Just got off tour with Hilary Duff, help us launch! CD to feature special packaging with prime real estate for sponsors inside.... Build a stronger brand association by helping launch the artist- it's way cheaper!

Shouts: I really need some one in Marketing at Victoria Secrets Corporate
Reason: Major exposure campaign

If there's someone you want to shout, let us know - drop us a comment and we'll post it on the blog.You want it? Shout it out. Know someone/interested - SHOUT BACK!

Monday, October 30, 2006

Randomness: Hollyweird and Marriage

Why is it that NO ONE, and I repeat NO ONE, can stay married in Hollywood?? And before you fellas out there are about to roll their eyes and say "who cares", keep reading...

Ryan Philippe and Reese Witherspoon announced their separation. Why do I care? Because I liked them - both great actors (yes, female actresses are now referred to as ACTORS), they weren't all up in the limelight and seemed to be semi-normal.

The question is, is this whole not-being-able-to-stay-marrried-for-more-than-10-minutes stuff a Hollywood thing or syptomatic of something else? That contrary to popular opinion and the whole Republican mantra of marriage being a "sacred act between two people", that folks don't take marriage as seriously as they used to?! That its something to do, an excuse to have a party, where an expensive dress and receive gifts?!

Maybe Forbes had a point with the "not the marrying type" article. Not that women over 20 who are semi-educated and semi-ambitious shouldn't be desired, but that marriage is becoming more difficult to sustain, across the board?? That maybe we've all become jaded into what we think marriage is and isn't.

I mean really, if rich, beautiful people who receive free stuff (just think, you don't even have to BUY Valentine's Day Gifts or remember Anniversaries - just give him/her the free crap from the MTV awards - and by crap I mean a $10K Juice Couture doggy purse
or a Chrysler Crossfire) can't get it right, is there hope for the rest of us?! :::partially joking:::

Maybe the problem isn't the institution of marriage but what all of us think about marriage. Does the average 20 year old female dream of her wedding day, dress and bridesmaids - or is more about her career, her family, her 401K and her career prospects? Maybe the average 20 year old male isn't concerned with working to one day support a family, but is more interested in working to support the here-and-now - what moves him at this moment.

I can't help but wonder...

:::Sex and the City moment:::

When folks can't seem to stay married, is marriage the problem, or is it us and our changing "ideals"?

Introducing ShoutYard

You say: What's ShoutYard???

We say: ShoutYard - a place to Shout all things business. As entreprenuers, there are times when you just need a name, a number, a freakin "in" but have no clue how to find Mr. X, and frankly, cruising 411 looking for Mr. X's number isn't the best way to go:

Mr. X: "how'd you get my number????"
You: "Umm..T-Mobile's 411 and More?!?" *cheesy smile*

You search the net, you send random emails and get nothing. You get to the point where you just want to scream. Even if nothing comes of it, the shout - the release - somehow helps you feel better. Well, instead of shouting in your car - and you know you do - shout here. They say if you want something, put it out there. I know somebody, knows somebody, that knows somebody and everyone's on the net. I don't want to be added to your friend list, just shoutback...anonymous or not.

ShoutYard: we're going to start shouting out who we're trying to get in contact with to get ES off the ground. If you know these people or might have an in, let us know. If there's someone you want to shout, let us know - drop us a comment and we'll post it on the blog.

You want it? Shout it out.

Marketing: Tampax at Gamerorz Ball....Why??

MTVU recently launched their 2006 Gamerorz Ball Tour. For those not familiar, Gamerorz Ball tours college campuses and sets up environments that allow gamers to play new games, find out what's coming out and test new hardware. This year's Gamerorz Ball featured Tampax as one of it's sponsors, yup, they were present handing out tampons. Now, i may not be in the field of marketing for 10 years +, but... TAMPAX? LOL. The kick off tour date saw a 80/20 ratio of men to women. Hey Tampax - call us! LOL! Yes, females go to these events as well, but typically more men do, and women don't want to scope out tampons with a room full of men. In addition, men aren't going home to say, "hey honey, have you tried the new pearl tampon"..... whose bright idea was this..


Non-Sequitur: Please don't be Steve Erwin for halloween.

Wednesday, October 25, 2006

Business Major Rant!!!

:::this is about college majors, so if I offend anyone...oh well:::

A friend of the family directed her 18 year old son to me, who's getting ready to start college (Spring Semester, for those like "October?? Huh??"). He was curious about majors and what not and wanted some advice. Why he came to me ... who knows.

His First Choice: Communications. At which point I laughed.
Nadi: Why communications?
Boy: I don't know... it sounds interesting
Nadi: Go look on monsterfor jobs that ask for someone with a "Communcations, or similar background". "I'll give you $100 for each one you find".

And I especially laughed because when I was on my way out of high school, I wanted to be a communications major, and my folks laughed at me.

His Second Choice: Business. Note: yes, the kid is afraid of math - that much is obvious.

Here's where things get interesting, because I was a Business major. What is a business major?!?!

Unlike a lot of other majors where they teach you helpful methods of analysis or ways in which outcomes can be predicted - business is a "science" that's really not well understood. When articles and whatnot are published about the success of marketing techniques (i.e. Sherna's post on user-driven content), its not because the method is tried and true across the board, but simply is the result of an observed trend. "X number of companies were successful" "and all X companies used user driven content marketing" "maybe user driven content marketing is a path to marketing success". "Lets write about it and say it is".

What an undergraduate business major is:
  • A schedule of courses designed to help students understand the BASIC analysis tools that businesses use to make decisions (financial accounting, managerial accounting, income statement, balance sheet, COGS)
  • How to calculate basic profitability metrics: revenues, net income, depreciation, operating expenses etc
  • Understanding some business math (and no the mess is not hard...get a damn calculator): present/future value of money etc.
  • Marketing classes: the 4Ps (price, product, place, promotion)
  • Management classes: waste of damn time
  • IS classes: Excel, Word, PowerPoint, Access
What an undergraduate business major isn't:
  • Courses in new business technology: Oracle, SAP, Hyperion, Lawson
  • Courses in project management: MS Project, Visio (process re-engineering), Spreadsheet Modeling, Six Sigma (or other Quality Management)
  • Courses in business strategy: real business strategy like product life cylce, new product introduction, logistics (Supply Chain Management), Customer Relationship Management etc
I've been out in the "business world" for about 3 years and I'm starting to wonder - what exactly was the goal of my undergraduate business major? I cheated - and took some Computer Science classes so I got the Java, SQL, PeopleSoft (Huh? What's that) experience in those classes, but without it, I don't know... how much of my undergraduate business major did I use?!

In theory, all the theory is great. But what about the practical side of things?! What about the practical side of things? Why aren't more schools spending time giving students those skills that you see in the "required" field on most Monster.com posting?

What's the point of a BUSINESS major?!

Tuesday, October 24, 2006

Work Gets In the Way

Why is it that when you're really enthusiastic about something, work gets in the way?

Why is that when you want to take a vacation, work gets in the way?

Why is it that when you think you could use 1 more hour of sleep, work gets in the way?

Why is that when you just don't feel like working, work gets in the way?

AAAAAH!!!!

:::back to work:::

Sunday, October 22, 2006

18 Dos & Don'ts for Startups

Top 18 Dos and Don’ts for Business Startups

Do engage big things that can grow your business dramatically.

Do practice uncompromising integrity at all times.

Do live beneath your means, and have six months of business and living expenses in savings.

Do develop a strategic business plan, solidly emphasizing marketing.

Do choose a company name that will still represent you in five, 10 and 20 years.

Do ditch perfectionism; get yourself and your product out there now.

Do hire professionals to help in any area where you’re not an expert, especially for your marketing materials.

Do have a backup plan, not just for your computer, but for every essential system.

Do start building your customer database before you start building your business.

Don’t get distracted by naysayers; trust your vision.

Don’t quit your day job until you’re making real money.

Don’t risk losing your home by getting a home equity loan; explore other financing options instead.

Don’t invest in unnecessary bells and whistles such as expensive office furniture.

Don’t try to do it all yourself; delegate to family members until you can afford to hire your first employee.

Don’t cut corners on image; invest wisely in quality promotional materials and your wardrobe.

Don’t get addicted to time-stealers like e-mail and voice mail.

Don’t wait for the phone to ring; go after your prospects.

Don’t let stress wear you down; make time to take care of yourself.

I'm beginning to think that at this point, the don'ts are more important than the do's. Forget what works, let me know what doesn't work so I don't waste my time doing something dumb.

Thoughts?!

Friday, October 20, 2006

6 Millionaire Secrets of Success REVEALED

I don't know if these are necessarily secrets, but whatever. Here are the "Big Six":
  1. Everything is marketing (or marketing is everything). So true, so true, SO TRUE (right Sherna?!). I mean think, we've been hung up on some dumb ass products before, but thought they were cool as a result of clever marketing and product placement. That being said, there are also many instances when the marketing and the product/service being marketed don't exactly blend - the marketing is waaaay cooler. Geico, anyone? The product? Not so much. And then there are those who get it right on: Volkswagen, Apple (with their new Apple vs PC ads), Nike, Adidas (especially the big head commercials).

    This includes: being your own number one fan (duh! If you don't like it, what makes you think anyone else will), treat every opportunity like a marketing opportunity, not all marketing opportunities are created equal etc.

  2. Million dollar ideas come from anywhere and anyone. Think: Nike swoosh and the lovely "administrative assistant" who penned the design. The point: use your employees. You hired them for a reason, and 9 times out of 10 they're a lot smarter and creative than you give them credit for. We should know. We were all once employees, and got fed up with lame opportunities and set out on our own (or are hoping to).

  3. Don't underprice yourself. This I post with a caveat: don't overprice either. A lot of pricing depends on what you have to offer and what you're trying to accomplish at that stage in the game. Case in point: at American Airlines, prices are changed on over 10,000 fares daily. Forget the fact that they make no money and that the quality of their airline is sinking quickly - they understand their customers better than we understand ourselves. Clever pricing is key. And make sure that your pricing is directly in line with your overall strategy.

  4. Expect icebergs. Think: Titanic. Even the most rock solid ideas, in theory, can be sunk! And sunk quickly! And can take 1,100 passengers with them. Wait, that was the movie. The point: be agile. They WILL come up. The successful companies are those that don't necessarily plan for icebergs, but those that have built an organization that is easily maneuverable. (I type this stuff like I know it...psssht).

  5. Networking is NOT working. And I quote: "Many young entrepreneurs spend more time at networking events [and trying to meet the RIGHT people] than they do on their businesses". We're the opposite HAHA. Don't confuse networkign with working, don't spend time and effort on event preparation unless "worthy" people are going to be there and don't assume that because someone claims to be something at an event that they are what/who they say they are. Nadi adds: And this goes right back atcha - trust that the networking pros are thinking the same thing about you. Find the balance. Find, meet and attach yourself to "worthy" people and make sure you and your business are equally worthy.

  6. Compete only with yourself. This sounds like some Confuscious-Speak (and i wonder, did the word confusing come out of the name "Confuscious"??). In other words: know your competition exists, know what they do and why they are your competition but don't let what they do DRIVE what you do. Influence is one thing. Control is another. There's a reason why you went into business despite having competition - because you knew you could do it better (and maybe faster and/or cheaper). Remember that.
Want the full article? [Click Here]

Ad Age reveals brands that spend the most bucks to get your attention

Here’s why you can’t stop thinking about…

RANK BRAND '06 (MILLIONS)

  1. Verizon $937.7
  2. Cingular $628.6
  3. Ford $540.3
  4. AT&T $511.5
  5. Sprint $496.0
  6. Toyota $485.8
  7. Chevrolet $443.0
  8. McDonald's $379.5
  9. Dell $336.4
  10. Home Depot $306.9
  11. Nissan $298.0
  12. Honda $296.9
  13. Vonage $293.2
  14. T-Mobile $284.6
  15. Target $279.1


Is it working??? Quick test, how many of these companies tagline do you know??

Notice any social networks...nope!!

Nadi Says: Forget social networks. Notice any internet companies at all?! Nope. These companies all provide goods and services OFF the internet. The question is why is internet "branding" so different? How much has Google spent on advertising?!?!? Does Google even have a tagline? :shrug:

Marketing 101: Let Consumer take Control

A recent article in the The New York Times had this to say about today’s consumers and how to market effectively to them. Ironically, marketing to today’s “myspace Gen”, as I like to call them, is much easier than one might think. Forget the gimmicks, tricks, and endless brainstorm sessions – give the power to them.
I’ve summarized the article and made some edits – let’s face it, who has time to read fluff these days, so here it is straight up, on the rocks! Or in this case, on the bullets!

  • Replace decades worth of top-down marketing tactics with bottom-up, grass-roots approaches
  • Accept the fact that the power is with the consumer
  • Let go and embrace trends like commercials created by consumers and online communities built around favorite products
  • Most of the experiments won’t work, but you have to be out there, trying
  • Whoever is best at putting the customer in charge will make all the money
  • Sometimes is ok to be more provocative than pleasant
  • Find a way get brand-management control freaks comfortable with relinquishing control
  • Tap into that consumer desire to have a piece
  • Content is no longer something you push out. Content is an invitation to engage with your brand

    Fact: About 60 percent of the estimated 40,000 Minis sold each year are customized
    Point: You don’t really have control anyway, they’ll pimp them out, they’ll trick ‘em out - let go

Wednesday, October 18, 2006

Teaser Pages: What's Your Take?!

In efforts to establish some "legitimacy" (I feel like thats something I keep saying - that will be another post later), we decided on an approach that we would use to both drive some attention to our site, while its in development, and have something to point potential partners to that would hopefully give some further insight into what we're trying to do without giving up the goods.

Basically: while the site is in development (about 60 days) we were planning on creating a flash splash page. Something that would hint at what we're trying to accomplish, pique interest, and provide us with a basis that we could use to start gathering a database of interested folks.

You know the drill: a 10-15 second teaser [splash] page. Something saying we're in development. Something asking that if you want to keep up-to-date, or "posted", provide your name and email address and you'll be the first to know when we go live with the infamous Beta version of our product.

BUT in thinking this through a little further, and preparing to actually get the flash designed and "published" (live on our site) some folks have said that the efforts might be wasted and unnecessary.

Sure, we all find splash introductions to web pages with some sort of content annoying - I know I do - :SKIP: or :non-flash version: And I'm wondering...would the same hold true for a teaser [splash] introductory page (for a page currently without content). Is it worthless? Is it effort (and money) better spent in other areas?! Yea it worked for some folks (namely www.imin.com and www.la.com) but does that mean the success will carry over? Is it an idea even worth pursuing - or are we better off going with something static (no moving parts - logo, brief description and "stay tuned)??

I dunno - but what I do know is, either way, we've got to get something up ASAP.

Updated: Kudos to Eric and Travis for helping me realize that what we're looking to do is NOT create a splash page as that serves as an intro to a main page or content page. What we want is a TEASER page.

Whoa: Update

So I was on another message board, and based on someone's post, I responded with what I thought would be a viable baseline option.

Wrote about it on our blog, and saved it as "something to post in the future".

Sherna took a read and liked.

So, no Idea #4 for you. It's for us.

Suckas!! :)

YCombinator Deadline: Today

HAHA! Nothing like some advance notice.

[Hmm...Sherna - competition deadlines. Keep that in mind.]

Back to the point: So Silicon Valley outfit, YCombinator hosts a bi-annual business plan competition. Those selected from the bunch that submit the questionnaire are invited up to the Bay area (Northern California, USA) to participate in a "PitchFest" - you sit and spill your ideas, they tell you what works and what doesn't. The winners of THAT ROUND are invited to attent what Ycombinator is calling "Start Up Bootcamp" - mostly aimed at web developers and coders who might have the coding skills but lack the pizazz to get buy in.


They also give away money $$$. At most, about $25K - enough for you not to have to worry about daily stuff like rent, food and groceriees, and cover some expenses like server space and computing power for about 6 months.

What's the point?!

Today's the deadline!!! It'll be interesting to see what comes out of this.

For more information [Click Here].

Social Networking: Has anything REALLY changed??

:::lets go back, waaaay back:::

When we first decided we were going to move forward with our idea, ES, and try and take it to market - I immediately plowed the internet looking for networks, message boards and places where other "budding" entrepreneurs shared their tips, tricks, questions, successes and failures. Ya know - something like www.entrepreneurforum.com where people asked viable questions like the importance and use of a trademark/copyright, successful and unsuccessful approaches when trying to partner with larger firms (being the small gal) etc.

What I quickly came to realize was that the above didn't exist online for ONE reason - because those who were seriously pushing thorugh ideas - who weren't writing posts about blogging for business and complaining about having the drive for business but no ideas were out there DOING. CREATING their businesses. MAKING mistakes. GENERATING ideas. And it's funny that it took me so long to realize this.

And that to tap into these circles requires OFFLINE exposure. There is no secret website for internet entrepreneurs, young entrepreneurs, black entrepreneurs or Jewish entrepreneurs. There is no place where you can find the heads of Digg.com (Kevin definitely ain't cruising the net for "entrepreneur friends"), Meetro.com, Spongecell.com and other "web 2.0" startups, all in one place. And when you really think about it - why would their be?! HAHA...they don't need a virtual space - they have a real space, and it's called Silicon Valley. Seriously though, these folks, and folks like them, and folks trying to emulate the successes of MySpace, YouTube, Bebo, FaceBook aren't online asking questions. Their out, making mistakes - failing miserably, learning and moving on. And it sounds like such a cliche.
Yoda Says: "You learn by doing".
Ironically, "Web 2.0" is largely driven by Social Networking - websites dedicated to bring folks, their friends and friends of their friends together - and bragging about it (I got 267 peeps in my network, SUCKA!!). The essence of social network is bringing folks together. And yet, in many avenues (venture capital and entrepreneurship being one of MANY) the best way to go about making connections is still offline.

I can't help but wonder...

:::Sex and the City Moment:::

Is "Social Networking" even networking at all, or just another attempt at helping us feel less-lonely?

Tuesday, October 17, 2006

The Ultimate Audio Conflict: iPod vs Zune

What's Zune you say?

In round 4.1.1 of the Microsoft vs Apple showdown, Microsoft has attempted to rival the uber success and ultimate re-branding of Apple as "cool" and Microsoft as...well...not, Microsoft has come out with its version of the in-your-pocket cd collection. Microsoft Zune.
Meet Zune (and Bill Gates - if you haven't met him yet).

The Scoop: Here's what we were able to find out about Zune.
  • Debuts in November. Actual date is still undetermined.
  • Colors: Black, Brown and White (Brown?!?!)
  • Cost: $250 - $400 depending on the size
  • Sizes: 20 GB, 30 GB, 60 GB and possible 80 GB
  • Built in Wireless, FM Tuner
  • 3 Inch standard screen
  • Can play audio, video and video games. The extent to which it plays video games? Who knows. But trust its nothing compared to Xbox (hello! it only costs $250). Microsoft is betting that this feature is enough for people to make the switch from iPod to Zune (Duh Bill!! That's what PSP is for). Video Game ability is called PlayForSure.

Other Tidbits:
  • Will ship with preloaded content (very smart) from independent record labels including: Virgin Records, NinjaTunes (DJ Shadow!!!), AstralWerks, EMI, PlayLoudRecordings, Sup Pop records, V2/Artemis and Quango Music Group. For a supposed list of what's coming preloaded on Zune [Click Here]
  • Unlike iPod/iTunes/iTunes Music Store - Zune is a "vertical end to end solution". In normal speak - Zune is everything - it's the music player, the music store (Oh yes, Microsoft will have its OWN music store) and the digital music player. Thank god they came up with an alternative to Windows Media Player. I hate that thing.
  • Can wirelessly sync between Zune/Computer and Zune/Zune. Yep, you can wirelessly send songs to your friends. The Catch: friend can only play the song three times before it's locked - or purchased. :damnit:
  • Zune's Music Store is closed (like iTunes). In other words, you'll be able to play some of your bootleggs and the stuff you buy from Zune, but you won't be able to play anything you buy from iTunes. Which in my opinion is a dumb move. Why would anyone want to have TWO sources of music (or just a bunch of music you can't listen to on Zune or iPod)?? Imagine getting on the airplane with your iPod for anything pre-November 2006 and the Zune for anything post-November 2006. How about NO!
For more pictures, [Click Here].

Monday, October 16, 2006

Domains for Sale

Or something.

I'm not sure what we're trying to do here - but we'll throw them out there, and if you want them - let us know. None of the domains have been developed. We can provide SOME traffic stats. We can ALSO provide some information on the concepts behind the domain choices, that we had come up with.

www.idatela.com
www.idateny.com
www.idatenyc.com
www.idatesf.com
www.idatechicago.com
www.idatephoenix.com
www.idateatlanta.com
www.idatemiami.com

Notice a pattern?!

We had an idea and a completed business model + revenue model. We decided to can it because we though the market focus was a bit saturated. However, a similar company has found some degrees of success with the concept.

On a basic level - taking the concept of "dating" away from:
GIRL + BOY (or some other variation depending on YOU) + restaurant and lots of phoney eye contact
to:
SOMEONE + SOMEONE + SOMETHING FUN TO DO.

In other words, no more looking at dating in terms of romance (blah to match, eHarmoney, True.com and other "true love" matchmaking websites), but simply in terms of a "date" - an engagement to do SOMETHING (whatever that something was). And we devised a way to provide the who, what, where, why and when for folks in specific geographic markets.

The Lull...

To all our fans out there (ha)...sorry for the "lull". I don't know what Sherna was up to - but I was in DC last week, attending a training class for work.

Six Sigma Green Belt Certification - WOOO!! Interesting stuff. HAHA!!

But it was nice to "get away" for a few days.

Wednesday, October 11, 2006

MOTOROLA Does It Again


While some (especially the fellas) argue against the concept, Motorola has successfully transformed the cell phone from a "must have" to a fashionable tech-cessary (tech accessory). While most who buy the phone aren't doing it out of a conscious decision to combine fashion with high technology functionality - you have to admit, RAZR's, SLVRs and now the Q look cool despite working not-so-well.

I mean sure, the camera works. The phone dials and calls where you want it to call (network notwithstanding). But they're buggy, and the interface isn't all that easy to use when compared with other companies (namely LG). Moto even realizes this fact, hence why on the Verizon network - their tech-cessaries use the LG interface.

Blah Blah Blah.

Technology meets fashion, round 2 is about to set as Motorola gets ready to launch its new line of phones. Namely the quad band KRZR (next gen RAZR) and RIZR (slider phone like LG's chocolate).













Do they work well? Honestly - at this point, functionality is becoming less of a factor as phones start looking cooler. And to believe it all started with this:

The Pitch

What’s in a pitch?

What does it take to make that solid pitch? How detailed should you be in your hard copy pitch vs. actual live presentation pitch. How do you "wow"? Do you have to wow, or is a solid idea a solid idea, no need to fluff. Why does the passion not automatically translate on paper? Will they get it? Can we sell it? We sure do believe in it. How many drafts does it take. Man, this is tough business. Who should you trust to critique if it’s good enough? As we prepare to seek funding/partners, a myriad of questions surround our thoughts as we fine tune “the pitch”. Some presentations are boring, but i suppose that's expected of a boring product. Our product isn’t boring, so we’ve got to find a way to get the enthusiasm we feel out. I’ve written countless presentations and have been pitched to. It’s a different kind of presentation when you are representing your product and not playing third party. Nadi’s read all there is to read about “making the pitch” - she's the master. I write pitch presentations routinely at work – however, even though we are a combined pitch powerhouse, it ain't easy. I’m thinkin if we clear our heads of what we think we should be saying and focus on why “we” digg it, that just might work...

[Nadi Says] Agreed. A lot of pitching has to do with what you're trying to accomplish. Pitches for financing presentations. Pitching to garner interest (that stand a lone - without someone explaining them). Pitching to generate partnerships. It requires tailoring your pitch to fit your target audience and what THEY would want out of the pitch.

This is Sherna's bread and butter, to a certain extent. Me? I've got to hit the grind because, the pitching we do in IT proposals is not anything related to the pitch to get someone to give you 50 free pairs of sunglasses or $50K. So I've attacked a bunch of internet sites hoping to gather some information. And surprise surprise! There's a lot of articles and outlines on what should be in a pitch but no source showing actual pitches. :sigh:

Back to the drawing board.


Partner target # 1: Spy Optic

Tuesday, October 10, 2006

Kudos: YouTube

I'm not sure why I'm posting this because at this point and the fact that this announcement was made a little over 24 hours ago - I'm assuming most of the world already knows that YouTube has been sold.

$1.65BB

Start:
Finish:

Has YouTube ever posted a profit?!?

Kudos, nonetheless!

Monday, October 09, 2006

New Music Discovery Engine: Haystack

Following in the footsteps of Tagworld and Pandora’s Box, Haystack is the latest online venture geared toward connecting users through music. Haystack users will fall into one of three categories – artists, fans and tastemakers. Tastemakers are currently invite only and will be those deemed as having the “music ear”. Haystack through it’s Tastmaker’s aims to provide people with a place to get music recommendations from “real people” and not algorithms – similar to the days of the dearly departed mom and pop record shops. Haystack is currently in private beta. We will update you once it goes live to all – I know you can’t wait to start stacking your music favorites.

The online sharing phenomena continues. With new companies popping up each day, one has to ask the question – when will we reach overload? In the meantime, while consumers are onboard – folks keep cashing in – have you head the YouTube sales figure – billion what????


Non Sequitur: If you haven't seen The Departed, you need to. Hands down the best action film of the year. Leo, Walberg and Damon - ladies, it's triple dose of hot bodies. Guys, there's plenty of guns, twists and gore to keep you occupied as well.

Saturday, October 07, 2006

On Partnerships...

Listen to thy partner. If not, thou art a fool.

There's a reason why you picked the partner you did - and why they picked you. Go with it.

Case in point: I wanted to plow forward with an idea. Sherna didn't - it didn't make sense to her. She said so. I was like "whaaat???". I kept trying to move forward a little, here and there, hoping she'd "come around".

She didn't.
But I joined her team. The idea didn't make sense.

:::scrap:::

Move on. :)

Friday, October 06, 2006

Nadi: On Titles

We're 25.
We're female.
We look young.
We can be goofy (Sherna - don't event try and fake it HAHA).
We're starting a business.
We want some investor money.
We've got a basic identity for our LLC.
We've paid some graphic designers to help create an identity for our company.

AND We're making business cards.

What do we for titles?

Does putting it out there, that we, the two young smiley females, out there that we are the co-founders are the brains behind the organization result in a lack of credibility? Or does it even matter anymore - given the fact that so many powerful successful companies were started by "young, bright eyed, bushy tailed" people?

Does it make more sense to say we're the "Director of Marketing" and "Director of Operations" - or does that imply that we are NOT the people who can make crucial business decisions - and that there is a chain of reporting above us?

Or does it even matter anymore?

Business 101: How to Rate your idea

You've got a business and you're ready to go. You think its great. Some friends have expressed doubts. Some have expressed full blown support.

Should you move forward with your idea?

Before you jump: ask yourself one question - would you use your product/service/website - and not simply because its yours?!

Its that simple. Would you use it?

We had one idea where Sherna just wasn't with it. I was being stubborn until I stepped back and realized "She's right". "I wouldn't use this either". And if I wouldn't use it, how can I expect anyone else to use it? How can I honestly sell something to someone that I don't find useful (or wouldn't use for whatever reason)?

And if YOU wouldn't use it, why do you expect other people to?

The more I talk to other idea-whores (entrepreneurs with lots of ideas and no money to execute but are trying to boot-strap anyway) the more I realize there are a lot of people who come into business with the idea of "hey lets start a business, ok now lets find an idea" and come up with concepts and ideas that while they think may be big, they themselves don't support. "The teen market will eat this up, but I think its stupid".

That just doesn't work.

You don't go into a relationship with the mindset of a one-night stand. Why go into business with the perspective of a used car salesman?

If you wouldn't use it, chances are no one else will either. And if no one's going to use it, why create it? Let go and move on.

Now Playing: Lupe Fiasco - The Instrumental

Thursday, October 05, 2006

Who Needs A Business Model??

You do!

...and it seems like we do too. HA!

If you're launching a business, and especially if you're launching one of 1409812348091234 new internet businesses, you need a business model.

Why, you ask? Here's a few reasons:
  • Folks are blaming the Web 1.0 (the stuff waaaaay back in the late 90's/early 2000's) dot-com crash on the fact that money was plowed into businesses who had great concepts and ideas, but lacked the ability to carry these to fruition and a business model. Uh oh.
  • They establish how you plan to make money. As much as we web-2.0-dot-commers hate it, a business is nothing without a revenue generating engine. And umm...last I checked, "selling to Google, Yahoo! or Rupert Murdoch based on the number of monthly hits we get" does not qualify as a business model. Shucks!
  • They help your potential investor understand where you're headed.
  • Because the Venture guys say so.
    "Do you do everything they say?"
    No. But this one, I'm going to ride with. We've got the ideas and they've got the deep pockets ($$$). If they say you NEED a business model to trade, why WOULDN'T you make one?!
That leads to: What is a business model?
  • The basic process flow indicating how a business operates: including how business functions are linked together
  • The fundamental value proposition that defines a company's presence in the market
  • A representation of a company's revenue stream, benefits to the customer and architecture (schema) to deliver those benefits
  • ITS basically how you do what you say you're going to do and how you make $$$
Want the full article? [Click Here]

...and they say business isn't sexy. :ha:

Mobile Meetings...

Make your next meeting, mobile.

Literally.



Why sit in the office and kibbitz, when you get do it outside, while getting cardiovascular activity, while working in a team and plotting the "next big thing".

Fun? Yes.
Productive? That's another story (and another blog).

We've Got Logos!!!

For our LLC:


Logos for our business, coming soon. We've finalized the logo but we're working on letterhead and business cards - AND we haven't paid in full yet. So technically, they're not quite ours.

But they're coming.

Inspiration: Part #1

This is the text of the Commencement address by Steve Jobs, CEO of Apple Computer and of Pixar Animation Studios, delivered on June 12, 2005 at Stanford University.

I am honored to be with you today at your commencement from one of the finest universities in the world. I never graduated from college. Truth be told, this is the closest I've ever gotten to a college graduation. Today I want to tell you three stories from my life. That's it. No big deal. Just three stories.

The first story is about connecting the dots.

I dropped out of Reed College after the first 6 months, but then stayed around as a drop-in for another 18 months or so before I really quit. So why did I drop out?

It started before I was born. My biological mother was a young, unwed college graduate student, and she decided to put me up for adoption. She felt very strongly that I should be adopted by college graduates, so everything was all set for me to be adopted at birth by a lawyer and his wife. Except that when I popped out they decided at the last minute that they really wanted a girl. So my parents, who were on a waiting list, got a call in the middle of the night asking: "We have an unexpected baby boy; do you want him?" They said: "Of course." My biological mother later found out that my mother had never graduated from college and that my father had never graduated from high school. She refused to sign the final adoption papers. She only relented a few months later when my parents promised that I would someday go to college.

And 17 years later I did go to college. But I naively chose a college that was almost as expensive as Stanford, and all of my working-class parents' savings were being spent on my college tuition. After six months, I couldn't see the value in it. I had no idea what I wanted to do with my life and no idea how college was going to help me figure it out. And here I was spending all of the money my parents had saved their entire life. So I decided to drop out and trust that it would all work out OK. It was pretty scary at the time, but looking back it was one of the best decisions I ever made. The minute I dropped out I could stop taking the required classes that didn't interest me, and begin dropping in on the ones that looked interesting.

It wasn't all romantic. I didn't have a dorm room, so I slept on the floor in friends' rooms, I returned coke bottles for the 5¢ deposits to buy food with, and I would walk the 7 miles across town every Sunday night to get one good meal a week at the Hare Krishna temple. I loved it. And much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on. Let me give you one example:

Reed College at that time offered perhaps the best calligraphy instruction in the country. Throughout the campus every poster, every label on every drawer, was beautifully hand calligraphed. Because I had dropped out and didn't have to take the normal classes, I decided to take a calligraphy class to learn how to do this. I learned about serif and san serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great. It was beautiful, historical, artistically subtle in a way that science can't capture, and I found it fascinating.

None of this had even a hope of any practical application in my life. But ten years later, when we were designing the first Macintosh computer, it all came back to me. And we designed it all into the Mac. It was the first computer with beautiful typography. If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts. And since Windows just copied the Mac, its likely that no personal computer would have them. If I had never dropped out, I would have never dropped in on this calligraphy class, and personal computers might not have the wonderful typography that they do. Of course it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backwards ten years later.

Again, you can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.

The Point:

  • Stop trying to chart the future - and start living the future. It only makes sense looking back, never looking forward.
  • Have faith. Some things that continue to resurface, and that you squander thinking they are "not right" probably are.
  • Take calligraphy in college (jokes!)
Want the full article? [Click Here]

Wednesday, October 04, 2006

Men and Breasts

October is Breast Cancer Awareness month.

Sidebar: Is there somewhere that keeps tab of which month is awareness of what, because I'm usually about 30 days late with this type of stuff?

That being said, I've been bombarded with email advertisements of things that I can purchase and contribute to the growing awareness of breast cancer. Things like Pink Coach Key Chains, special edition skin care products. Even pink flat irons.


But what about the fellas? Men have money to spend. Men like breasts. Men like charity and conributing. And Men have breasts (some bigger than others). Why is it that Breast Cancer Month focuses on only HALF of the world's population?!


EG's ideas for Breast Cancer Awareness products, for men:
  1. Breast Cancer PlayStation Portable Cases - they don't have to be pink. Men like PSP and everyone seems to want a case.
  2. A t-shirt that says "I like Breasts" "real, fake, big or small" and on the back "I support Breast Cancer Awareness month". Proceeds go towards Breast Cancer Awareness.
  3. Breast Cancer Steaks: 8 oz filet mignon with a breast cancer brand on the top. Yummy and supporting a good cause. The proceeds go to you-know-where. Ruth's Chris - where you at?!
  4. Breast Cancer Lingerie gift certificates - we buy the gift certificate. You pick out the lingerie. The proceeds go towards breast cancer.
  5. And our personal favorite: the breast cancer stress reliever! Support a good cause.
Note: this post was in jest and in seriousness. Why is it that everything "breast cancer awareness" is pink and geared towards women? If the goal is to increase awareness AND raise funds for research, why are people marketing to only half of the population?

Tuesday, October 03, 2006

Our Business: Updates

Wow.... I went surfing through the posts thinking we had posted our goal milestones a while back and realized that we hadn't. Oops.

So about 2 weeks ago, Sherna and I agreed on some milestones (shiitake we needed to accomplish ASAP). They were:
  • Think of a name and associated domain name - hence the OverNegotiation, What's In A Name? and Letting Go posts. Deadline: ASAP
  • Corporate Identity = logo, letterhead, business card, hence the "Whats in a Logo?" and "Rethinking the Business Card" posts. Deadline: ASAP
  • Secure partnership for Splash! Page development. We realize that we have a tendency to think big (really big! Like $50K big) so we've decided to utilize our alma mater and hopefully trade some students exposure in exchange for a flash splash page that will allow us to garner interest (and build our database) while our web site is being development. Deadline: October 15th
  • Secure partnership for web site development. Deadline: October 20th.

All this is based around the end goal of having our site ready to launch by Christmas. Beta, of course - anything else would be unicivilized2.0 (ha!) We'll see.

That being said we can cross one thing of the list (and almost tw0). We've got our name and domain name. And for those who haven't been there, securing a domain name is the biggest pain in the ba-dunk-a-dunk thanks to folks who have ran out, bought and parked domains hoping to turn them over for a quick $4K. Psssssht (why didn't we think of that). And we've been working on our identity for about a week now, thanks to our partner - GoMinions! We'll let you know what we come up with once we're finissimo (finished).

We are also finished with our "initial pitch" that we will use to hopefully get some college kids to develop our splash page AND begin partnering with companies. First target: Spy Optic!

Burger King - Heating things up with Video Games

Three ground-breaking XBOX/XBOX 360 video games will be available exclusively at BURGER KING® restaurants this holiday season. Based on some of the most popular video game genres – Racing, Action and Adventure – and rated “E” for everyone, the authentic XBOX games blend the popularity of BURGER KING® brand personalities, like the King and Subservient Chicken, into visually rich, three-dimensional environments that give players of all ages a dynamic, interactive experience on one of the most popular video game platforms in the world. I’m predicting a blow out in 2 weeks folks! The games are awesome - i've seen them!!!






















Introducing Generation Y

Some random stuff about "Generation Y":

  • Our Ages: 10-30 (it varies) or those born from 1976 - 1996. Those of us "that count" to marketers are 18-30.
  • Marketers say we are IMPOSSIBLE to market to.
  • 4 MM of us turn 21 every ear
  • The men outnumber the women (woohoo!! more to choose from). There are 105 men for every 100 women.
  • We are the largest group of consumers in American History (57MM consumers)
  • We spent $172BB last year, while saving $39BB (401K what?)
  • According to JD Powers, we desire cars that are "fun and exciting". No Mini-vans for us. We prefer manual transmissions (driving those sticks) compared to earlier generations.
  • When looking at cars, these are the ones most likely to appeal to us as our first vehicle purchase: Honda Civic, Volkwagen Jetta, Hyundai Tiberon, Pontiac Sunfire, Ford Explorer Sport (the 2 door), Toyota Corolla and Saturn.
  • In the next 5 years, 30% of us will have bought cars online (whoa!...wait, I did).
  • Company that operates according to our lifestyle: Go figure, right?
  • and...1 in 5 of us will start our own business!!!

More Gen Y stats to follow.

Staying in School VS Growing your Business

You've got a business. It's somewhat successful. You're getting anxious and ready to make your mark on the world with your mind-blowing product, service. And now, school has started. You're in school and while you know why you are there, you're wondering, "is school really worth the time". Some believe they might be better suited leaving the education behind and pursuing the business full time. Note: this was based on an email I received from someone who started college with a small EXISTING business, that grossed about $140K annually.

So the question becomes: which is a better use of time - growing your EXISTING business or finishing school?

I don't know. And I know that I'm a little biased seeing as a I have a 4 year degree - and more accurately, didn't have any ground breaking, earth shattering business opportunities at the time I decided to go. But what I do "know" is:

  • First off, if you're a freshman and you're already thinking school is a waste of time...it's too early to tell. You've been college for all of 6 weeks (at most!) and you've decided it has nothing to offer you? Sit it out. Go through midterms, end of semester projects and finals. Check your grads, and at least then you'll have a more accurate understanding of what college is about. And granted, the freshman year isn't all that indicative of the next 3-4 years (for you 5-year planners). UNDERSTAND that it does become more difficult. But also understand that there is some truth to the statement that some make when they say that the hardest thing about college was getting in (in other words - the 4 years of high school PRIOR to college).
  • Utilize what you have at college. Sure the classes might not be teaching you what you want to know, but especially for those that are at business schools, or have a business school on campuses, there are a wealth of resources. Other students. Professors. Graduate (MBA) students. USE IT!!
  • If you're set on dropping out - try and make what time is left, useful. Look at taking classes that last semester that might better prepare you to make your business a success. Consider:
    • Graphic Design Classes: Learn Adobe Photoshop, Illustrator and Quark. Some of the technologies and methodoligies professionals use to better their crafts. After school, you'll know how the skills available to better market and advertise your business.
    • Finance Classes: at most colleges Finance is a 1st or 2nd year requirement. Take it. learn the basics of present and future value of money. Learn financial statements (income sheets, balance statements, cash flow statements).
    • Accounting (yuck!): it's terrible, IMO, [WHAT'S IMO?? NADI? help me out here??] but its a need. Hell, when all is said and done, Accounting jobs will be the LAST to be outsourced to other countries because it is proprietary information and it most contributes to the faith that other folks have in our marketplaces. Emmerse yourself in debits/credits. It'll help you keep better books.
    • Strategic Management: usually 3rd or 4th year class. Most require students to complete a business plan - some schools enter these into a business plan competition. Valuable resource and a chance to win a competition and advance your business if you use the opportunity appropriately.
    • Information Systems: Not the class they make you take where you learn Word, Excel, Access and Powerpoint. The class where they teach you regression analysis, inventory management and how to set up and use computer systems (Excel/Access) to manage business information and make business decisions. The mess is hard, but its useful.
  • Talk to the professors - you might not be a upperclassman, but business teacher love student businesses. I'm sure if you talk to the professors, they'll let you work around the requirements. Get mentors and "advisory teams". Have them take a look at a few things. Colleges have the wealth of services, that outside of college, you'd be paying top dollar for in the marketplace.
  • Know your student body. C'mon, we've all heard the Bill Gates, Michael Dell, Steve Jobs' stories about how they realized college wasn't the place for them. Hello, student body!! Know the skillsets of some of your classmates. Guaranteed there are some web design wizards, database doctors and graphics gurus you could tap for free or cheap that can help you get where you need to be.
The point? I understand why at first sight college might seem like a waste of valuable time and resources when you come into college with a semi-successful business. But also understand that a lot of the "learning" that takes place at the university level happens outside the classroom.

And if for no other reason - college is fun. Where else can you attempt the stunts on Jackass, get caught, explain that you were imitating Jackass to Campus Police/Public Safety and NOT get arrested??
Now Playing: Ludacris - Phat Rabbit (Incognegro)

Monday, October 02, 2006

Busines 101: Answer these Questions

One of the toughest things we entrepreneurs, with big dreams and bigger ideas (and small pockets) face is FOCUS (don't believe me? See my post on Rant: Idea ADD).

How to focus on one idea long enough to take it to market?
How to focus your concepts of one idea to avoid "scope creep" (a consulting term that refers to when the size and scope of your project slowly grows into this bohemith thing that's impossible to taacklet)?
How to focus your management team (you and the partners) to make sure things are getting accomplished and moving forward? Progress is everything.

The one thing we've learned, especially from our first idea that was subsequently canned (and rightfully so) was that you can not be everything to everyone. You can not be everything to everyone. You can not be everything to everyone. Because everyone does not have the same needs nor does everyone go about solving these needs the same way.

You can not be everything to everyone.

That being said, according to Mike Hirshland of Polaris Ventures (yes, a VC firm), answer these questions about your business:
  1. What business you are REALLY in? The answer to this should be short - less than 10 words. We are in the business of _______________ and ___________. That's it. If your sentence is long, contains anypunctuation marks besides the period (at the end) you're thinking to broadly. Because trust that if you can not articulate your concept, customers will not understand the need for your concept.
  2. What job do you fill for your customer(s)? What do you do for them that they either couldn't do before you or couldn't do as efficiently before you? We are doing ____________ and _________ for our customers. Again, no punctuation marks. No commas, no semi-colons, no run-on sentences and prepositions. Simple.
Give it a try. Want the full article? [Click Here]

We'll post the answers to those questions in the next week, once we "hunker" a few things done. Moving forward, ya'll, moving forward.

Sunday, October 01, 2006

Ladies: Bad Date Relief is HERE

He's cute, and he took you to a nice restaurant but the conversation sucks (and he slurps his food), accidentally mentioned that at 34, his ubiquitous "roommate" and mother are one-and-the-same. Or is focusing more attention on your ASSets and less on you. Whatever the cause, bad date relief is here (and frankly, its about time!!)

Introducing: GetMooh

How it works:
  1. Enter your number
  2. Enter the time you want it to make THE call
  3. Select the type of call (ranges from Happy Birthday wishes, Car Alarms, The Police, Mafia and the all inclusive "Important Engagement"

And Bingo! You've got an exit from a bad situation. Kudos to its creator for realizing, sometimes you need an excuse to say "I've got to go".

Bonuses: can also be used to set up Booty Calls (for both sexes). Awesome!

From a business perspective: Kudos to Antonia Caffrey (the brains behind Get Mooh!) for utilizing message boards as a way to generate buzz, receive feedback and provide a source for viral marketing. While the site currently does not include revenue engines (something that generates $$$), I'm sure creative minds can find a way. And with message board responses like...(both from fellas, might I add)

Haha thats amazing...it actually works!!Any ideas on how to profit from it? Does it cost you much to make the calls? (Edit: Nevermind, I should have read your post first :P) Good luck!

Nice idea , im going to test it later and if it does ill tell all my friends.

Success is right around the corner.

After posting, realized there were other companies in the same space including:

www.jajah.com
www.popularitydialer.com

The LSAT

Why were their no updates to the blog this weekend?

I took the LSAT on Saturday (Sept. 30) with like 10,000 other people.

Remember - every entrepreneur should have a good back up plan, or at least something to keep their folks from saying "what are you doing with your life?".

How was it?!

Exactly like I thought it would be. Boring. Long (but not as long as the MCAT) and filled with a bunch of kids who think things like noiseless timers and lucky pencils are going to help them do well. And lucky for me, I got to sit in front of a girl who felt the need to try and read the reading comprehension and logical reasoning passages (that's 3 of the 5 on the damn test) OUT LOUD. And then when someone complained to the proctor, she had the nerve to complain that it would affect HER ability to do well on the test.

Needless to say she got the boot, from the test.

Lesson learned: Know when to argue and when to keep your mouth shut.

Friday, September 29, 2006

My Lil Reminder with one MAJOR flaw.

"Honey, don't forget to pick up Jessica at seven".
"Jason, call grandma at 4 pm at 555-1212" (Jason, Grandma is NOT going to answer that number).
"Grocery list: Eggs, Milk, 4 bottles of Charles Shaw Merlot for Jenny's engagement gift and Dish Soap."

With built in LED flashlights, and convienent enough to hang on a key chain, the daytime info-mercial product sweeping the nation, My Little Reminder is sure to solve all of our "ooops, I forgot" needs.

EXCEPT that it requires that one remember the reminder.

When going shopping and forgetting items at home, is the problem that you forgot to include something on the shopping list and realized it when you got home?! Or that you left the shopping list, on the counter?? Did you forget to pick up Jessica because you didn't have a reminder or because you didn't write a reminder at all?

I get the problem they're trying to solve - except most people are forgetful NOT because they didn't have a reminder. The problem is we leave our reminders at home, or we hit the "snooze" or "ignore" button ONE too many times.

:sigh: Nice try anyway.

Rant: IDEA ADD

I know what I'm experiencing is NOTHING new. Its funny how the entrepreneur bug hits and then all of a sudden, everywhere you look there's an opportunity. "Hmm...I have a hole in my sock and so does a lot of other people, and I've got a solution. TO MARKET. NOW".

It's something my partner and I have been struggling with for three years now (oh, that's so sad to admit) [sherna: it's been three years already?? - nadiyah: crazy isn't it?]. Ideas, one after another. We finally find something we like - we decide to go for it, we start making strides and then we get scared (or inspired by something else). We let our original idea fizzle. We go back to our cubicle-farm jobs that we whine about. (sherna: lol @ cubicle farm job - i love you) And then one of us gets inspired, three months later - and the cycle continues. And Continues.

[sherna: she's a little irritated with me - i did this. nadiyah - yea, you did this HAHA, but you're not the only one who's had doubts]

And you know its bad when you talk to your support group and you find yourself having this conversation, over and over again:

EGirls: Hey, this is what we're doing.
Friend:
Cool.
:pause:
Friend: But what happened to ____________ (the idea you were SOLD on 3-6 months ago)??
EGirls: (Ohh yea, what about that?) umm...We scrapped it.
Friend: uhh, Ok.
:friend and EGirl shrug:

How do you make it stop?

You do you stop the wheels from turning? Or how do you at least get the wheels to turn in the same direction? Finding new ideas aren't the problem. Rumor has it Richard Branson has a book he keeps with him at all times that he jots down new ideas in so he can capture them, for future reference, without letting them paralyze his current endeavours.

My Take: New ideas aren't the problem. The pressure to have "everything thought out" and "the perfect idea" is the problem. You become so absorbed in something and its many possible extensions (that you have to rule out for immediate deployment for practicality's sake) that you almost come to the other end of the spectrum - thinking "its too much". Its too much for a first business. Or its too much to accomplish all at once. Or its simply "too much".

How do you make it stop? (sherna: MAKE IT STOP!!)

How do you buckle down and say this is it, and go do while managing to STAY THE COURSE!?

(Sherna: How do you stay the course folks - help!!!)

Nadi - we're staying the course, ES it is!

Now Playing: Fiona Apple - Sleep to Dream

Opportunity: BUZZ For Your Start-Up

First Off: If you didn't know, and you're in the Silicon Valley area and trying to start a business (or trying to meet men who start businesses...haha), join the Silicon Valley Association for Start-up Entrepreneurs. And even if you're not in Northern California...join anyway. It's worth it.
Who: Silicon Valley Association for Start-Up Entrepreneurs

What: Launch! Silicon Valley. An event designed to help business who have, or right about to launch, to generate buzz, excite customers, recruit talent and unearth partners. NOT intended to help raise funds/capital (this is not a pitchfest! It's a buzzfest).

When: November 8

And, October 15th marks the last day for companies to be nominated to attend Launch!SiliconValley - an event put on by the SVASE (Silicon Valley Association for Start-Up Entrepreneurs). To nominate a company, submit an "executive summary" (or version of one) to launchsv@svase.org

Where: Microsoft Campus, Redmond Washington

Why: Because you're a new business. Because you want to generate buzz (which generates $$$). Because you want to wow people with your creativity, ingenuity and new business product. And because you want to walk around and scope the competition of recently launched web companies.

For more information: [click here]


Now Playing: Kruder and Dorfmeister - Bass and Several Cars

Answer your phone using your watch - Sony teams with Fossil

The latest in phone accessories is apparently the blue tooth watch. The combination of watch and blue tooth is not new, however, the Erickson/Fossil watch, the new MBW-100, is being touted as the most “stylish” to date. As if we aren’t attached to our phones enough as it is, now in addition to ultra trendy ear pieces, you can screen, reject and answer calls right from your watch (yes, it features a caller ID screen). Complete with vibrate alert, there will be no more excuses about why you missed a call. I’m not sure what the intended target is here, but I don’t see too many men switching out their Rolexes to sport the Sony Ericson/Fossil, not for long at least. Note to Fossil: you might want to add some bling! Over the years, watches have become a status symbol for men, much like cars. A word of caution to men that might be considering this, women pay close attention to the type of watch a guy is wearing. Not saying we are gold diggers, but having a blue tooth watch...i dunno...might put you in the techy, nerdy category. Not that, that's not cool, but let's not go overboard. From what i've seen, collecting watches seems to be common among many men, we will see how many of them forego fashion for function. Question - do these come “in cute and pink” or is the only style “testosterone" - can the girls get in on this?



By the way, I’m not sure when this will make it's way to the US market…stay tuned for updates!





Now playing: 007 Bond Theme (didn't James have one of these)









Non-sequitur - The going rate for 10 days in space is 20 million dollars - Yowser!


For more information, read the article.

Thursday, September 28, 2006

MySpace Mobile: Are your Ready?!

If you're not, don't worry. Most people aren't either.

But never fear, Helio is here.


Helio, a cell phone manufacturer and apparent service provider is changing that, providing two cell phones (and compatible service offerings) ready to satisfy all your Web 2.0 needs. The Kick-Flip, pictured in white, ($200) and the Hero, pictured in black, ($225). Both boasting features such as:
  • Camera
  • Video + Music
  • 3G (network abilities)
  • Internet (Yahoo! equipt...smart Yahoo! Very Smart)
  • Games
  • MySpace Mobile
Targeting 18-30 year olds, the most aggressive aspect of the phone, aside from it's standard MySpace Mobile feature, is the price. Rather than offering a myriad of pricing options and packages (like our friends at TMobile, Verizon and Cingular), Helio went with two: A La Carte which allows you to select the features you want and the All-In Membership ($85, 1000 anytime minutes, unlimited nights and weekends and UNLIMITED DATA!!!).

Rumor has it, the CEO Sky David is also a Tom-Cruise level Scientologist. Why that has come up in 3 or 4 of the articles I've read about the Helio, I don't know.

For more pictures [Click Here]

Now Playing: Sheryl Crow - My Favorite Mistake

B-School vs Starting a Business

You've got a business idea. It's somewhat viable, or so you think. You're getting anxious, you’re bored with the everyday that work brings. You are realizing that school might buy you some time, which do you pursue. The MBA or the Business?

So the question becomes: which is a better use of time – gaining additional knowledge about the business world or jumping right in and starting the damn thing? I don't know.

But what I do "know" is:


  • Cost: MBA’s are at approximately 60-100K today, this is a significant amount of money. Depending on the type of business you have in mind, this amount might be good to start.
  • Utilize those around you. Old Professors. Graduate (MBA) students, find a mentor!!
  • What do you know: Evaluate what you know. How does what you know and the business you are considering correlate. Do you know enough about business to be in business?
  • Are you ready: What are you ready for? Are you ready for books and study? Or are you ready for the blood and sweat it takes to start and maintain a business – are you up for the challenge and are you cut out for it? Be honest in these answers, businesses aren’t easy and they aren’t for everyone
  • Consider others that have succeeded: We've all heard the Bill Gates, Michael Dell, Steve Jobs' stories about how they realized college wasn't the place for them. Do you possess these same qualities? Do you need further development?
  • What are your friends good at: Know the skill sets of some of your friends. Guaranteed there are some web design wizards, database doctors, lawyers and graphics gurus you could tap for free or cheap that can help you get where you need to be.

The point? Some view an MBA as a waste of valuable time and resources. But also understand that a lot of "learning" does take place there and it also allows for personal growth. MBA’s can also be good for networking – no this isn’t a solid reason on it’s own to go, but should be considered. You are surrounded by similar minded people (smart, I hope) people that might be able to help you further define the business path you want to take. Food for thought: the google guys dropped out of college to launch what today has earned them billions, nonetheless, they did go back for their MBA. Hmmm.

Now playing: Life is a highway, Rascal Flatts

Personiva: Star in your own AD?

Personiva is a software-technology company co-founded by a pair of former TV directors and producers. Users can insert photos of themselves into customized ads, then post them on their web pages or e-mail them to friends. So if your desire is to star say in the latest Gap Skinny Ad, Personiva can make it happen...maybe. Here’s the downside, you’re not going to get paid, and neither are you getting a penny for forwarding to your friends and placing on your page. What you do get, is the ability to personally advertise for your favorite brands. This might work in the beginning because it’s “new”. In the long run however, if consumers are smart, they’ll ask for some kind of compensation for doing this as soon as the “cool” factor wears off.
Consumer generated content is here to stay and brands and marketer’s are jumping on board. “Our approach is all about the personalization of content, and for us, advertising is content-and entertainment,'' Mr. Sharma, CEO and Co-Founder.

Personalization is where it’s at – see idea # 1 from an earlier post !!!!!

Source: Advertising Age, 9/27



Now Playing:

3 More Days, Ray Lamonte (exactly who is this French guy?)

Women work harder at Sex And Business!??!?!

A recent article in 20/20 covered the topic of women and sex, specifically, the fact we work harder to orgasm. According to the article, "women need a context in which to be sexual...she has to feel good about the situation, even about the surroundings, in order to let go and really enjoy the scenario". Men on the other hand, aren't so picky, says sex therapist Laura Berman. "It's just the way they're wired. Men are much more goal-oriented. And so they try to heat things up way too quickly". I agree with all, except, i think women are just as goal-oriented as men when it comes to sex - especially career women. When we decide to get hot and bothered, rest assured, we have the same goals in mind as the male. However, unfortunately for us, it appears our genetic make up deams that we need a little more to get to the golden gate. After reading this article, i immediately thought to myself, damn, this is the same as women in business - we work harder for the same end result. That's horrible! If we are being honest, we'll admit, it's a man's world. This isn't to say that i don't believe that women aren't capable of getting top positions, and succeeding, all i am saying is that we have to be smarter and tougher in order to make it happen. I don't think much can be done about us having to work harder to orgasm, i think that's just the hand we were dealt (sad, i know). However, maybe, just maybe, one day we won't have to be as bad ass, take no prisoners, you know i'm the "man" for the job, to rise to the top in business.


For more information, read the article.


Now playing:





Bitch, Meridith Brooks
I'm a bitch, I'm a tease
I'm a goddess on my knees
When you hurt, when you suffer
I'm your angel undercover
I've been numb, I'm revived
Can't say I'm not alive
You know I wouldn't want it any other way