Tuesday, November 21, 2006

The Pitch: How Much is TOO Much?!

Guy Kawasaki says: 10/20/30. 10 slides. 20 minutes of talking time. No font smaller than 30 (or nothing smaller than half the age of the oldest person in the room listening to the pitch). And man, that last part - the 30 - is hard to do.

Work says: talking points should start with verbs.

We say: we're about 80% through our pitching presentation. And yes, we think its dope. But of course we think its dope, because its our pitch, we wrote it, it makes sense to us. The question is does it make sense to anyone else? And will make ENOUGH sense so that someone will be inspired to say "hmmm...ok, i might be interested in giving you that money you need".

Here's how our pitch is laid out:
  1. Logo slide - because our logo is dope
  2. Intro slide - includes overview of our company (the "mission" statement) and the contents of the other 9 slides
  3. Approach slide - primary product
  4. Approach slide - secondary product
  5. Approach slide - primary and secondary benefits to our customers
  6. Approach slide - the money machine behind our products
  7. Marketing Madness - how we plan to conjure brand awareness (with our dope logo)
  8. The Money Machine - more details on how we expect our site will generate money

    This is one of those areas that many VC's say will get blown to shreds, because few entrepreneurs really understand business models. So we're not sure on this one
  9. Next steps - what we're looking for in terms of money and investment. A brief 3 month timeline of development and deployment and how to get in contact with us.
We're making some minor tweaks and should have this puppy ready for transmission by the end of the week (which is Tomorrow thanks to Turkey day! Did you buy your turkey??!).

We'll keep you posted.

1 comment:

Anonymous said...

and??!! would love to see an update, how you're going?
go girls!!