Here’s why you can’t stop thinking about…
RANK BRAND '06 (MILLIONS)
- Verizon $937.7
- Cingular $628.6
- Ford $540.3
- AT&T $511.5
- Sprint $496.0
- Toyota $485.8
- Chevrolet $443.0
- McDonald's $379.5
- Dell $336.4
- Home Depot $306.9
- Nissan $298.0
- Honda $296.9
- Vonage $293.2
- T-Mobile $284.6
- Target $279.1
Is it working??? Quick test, how many of these companies tagline do you know??
Notice any social networks...nope!!
Nadi Says: Forget social networks. Notice any internet companies at all?! Nope. These companies all provide goods and services OFF the internet. The question is why is internet "branding" so different? How much has Google spent on advertising?!?!? Does Google even have a tagline? :shrug:
6 comments:
I know all of them...that's sad.
Thats not sad. All the money they spend, we ALL had better know who they are or thats some serious money wasted.
Damn...I didn't know Vonage had money to spend on marketing like that.
I wonder how many of these companies feel like their efforts are worth it in the end.
Well... I don't know any of them.
Isn't McDonald's "Have it your way"?
Nissan: Shift
Cheverolet: An American Revolution
Target: Expect More. Pay Less.
T-Mobile: I know the little ringtone but not the tag line
Vonage: A smart decision amongst many stupid ones (or something like that).
Those are the only ones I know.
T-Mobile is "Get more"
Audarius - "Have it Your Way" is Burger King - oh no...i do marketing for BK, not good if you are confusing our tags...
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