- Our Ages: 10-30 (it varies) or those born from 1976 - 1996. Those of us "that count" to marketers are 18-30.
- Marketers say we are IMPOSSIBLE to market to.
- 4 MM of us turn 21 every ear
- The men outnumber the women (woohoo!! more to choose from). There are 105 men for every 100 women.
- We are the largest group of consumers in American History (57MM consumers)
- We spent $172BB last year, while saving $39BB (401K what?)
- According to JD Powers, we desire cars that are "fun and exciting". No Mini-vans for us. We prefer manual transmissions (driving those sticks) compared to earlier generations.
- When looking at cars, these are the ones most likely to appeal to us as our first vehicle purchase: Honda Civic, Volkwagen Jetta, Hyundai Tiberon, Pontiac Sunfire, Ford Explorer Sport (the 2 door), Toyota Corolla and Saturn.
- In the next 5 years, 30% of us will have bought cars online (whoa!...wait, I did).
- Company that operates according to our lifestyle:
Go figure, right? - and...1 in 5 of us will start our own business!!!
More Gen Y stats to follow.
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